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Behind the Brand: Landyachtz

For countless skaters, the simple act of seeing someone riding past them one day has been enough to spark their imagination and inspire them to get on a board themselves and begin a lifetimes of side stance action.

Especially for  Landyachtz Co-Founders, Thomas Edstrand and Michael Perreten. Check out how the pair created one of the biggest brands in the history of longboarding in this Behind the Brand .

• Behind the Brand

Ed Aviña getting down on his home turf of Monterrey, Mexico

For countless skaters, the simple act of seeing someone riding past them one day has been enough to spark their imagination and inspire them to get on a board themselves and begin a lifetimes of side stance action. In the case of Thomas Edstrand, this common occurrence follows a similar trajectory. Except when Edstrand came across Michael Perreten on the University of Victoria campus, the two would transform their ensuing conversation over Perreten’s food coloring-stained, maple and fiberglass-wrapped deck, into a pursuit to start Landyachtz in the basement of a ski cabin in Whistler, British Columbia.

Michael Perreten's Deck, 1996

With a backdrop of steep, hilly terrain, the pair began one of the biggest companies in longboarding history with an idealistic goal: creating boards that were strong and technically advanced, in hopes of making it to the bottoms of their local hills in one piece. To conquer the challenge, Perreten assumed the role of shape design and construction while Edstrand took over the art and graphic design end of the operation. 

Maitane Rascon  showing off the dancy side of Landys' boards.

Perhaps most central to the history of Landyachtz is the success they had in drop mounting construction before anyone else in the industry caught on. From the initial release of the Landyachtz DH Race board, the team crafted one of the first boards where the baseplate of the trucks sat mounted atop the deck while the truck’s hangar dropped through the deck, keeping the trucks as close to the ground. In time, the boys followed up with the Landyachtz Evo as the first production drop foot platform, providing unparalleled advantages in the downhill racing world and essentially changing the game. The Evo’s design came complete with an upturned nose for responsiveness in the front of the board while a detuned tail in back of the board provided stability and created the ability to tuck fast, handle corners and drift into speed checks. 

Landyachtz Evo

In another sense, Landyachtz gained notoriety for their superior competence in using carbon fiber in their builds. Used to provide the durability and stiffness to fly down the sketchiest of mountain hills, the incorporation of carbon fiber also made for boards that were heavy enough to withstand the style of riding they became synonymous with. In the same sense, they were able to take the carbon fiber and infuse it in their trucks and boards designed for other disciplines. 

Mackenzie Yoshida rocking through the perfect wheel/hat combo in the ditches. 

Though Landyachtz has their roots in fast, speed-handling downhill boards, they have made significant contributions across other disciplines of skateboarding by taking their technical strengths and incorporating them into their diverse lineup of cruiser boards. In specific example, the Landyachtz Dinghy has benefitted from years of R&D in the way it has been refined over the years.

Unlike other similarly styled cruisers that have typically been produced with generic molds, these boards received their own specific molds over the years and have had the benefit of meticulous attention to detail throughout their design process. Combined with strength-engineered trucks, freeride-inspired, stoneground finish wheels and bearings with built in spacers, the Dinghy stands as a solid example of Landyachtz’s aptitude in downhill applied to other boards across the spectrum. 

Of course, another key behind the success of Landyachtz is the exemplary riding showcased by their team members. From the all terrain ripping of guys like Billy “Bones” Meiners to the outspoken enthusiasm of scene supporters like Bricin “Striker” Lyons , the Landyachtz team provides the perfect examples of how to get down on their boards and have fun doing it. Often, team riders have started there relationship with the brand as local allies who grow their skills and interactions with the brand in tandem. While strong riding is an obvious pillar of the team, the Landyachtz squad is more accurately measured by their personality and contributions beyond skill level. Those who have meshed well with other team riders and aligned with the brand vision have been able to notch a spot on the coveted lineup and enjoy that perks that come with it. 

This architecture deserves appreciation but Cassandre Lemoine's no complys are even more impressive. 

However, Landyachtz supports more than just the team that keeps their boards in the streets. Over the years they have placed a special emphasis on supporting events and humanitarian causes, both locally and internationally. In their homeland of Canada, their continued efforts in keeping the well-attended, Attack of Danger Bay alive have helped it become one of the longest running downhill skate events in the world. Likewise, their involvement in events like the Toronto Board Meeting and various college tours helps maintain a presence in general industry events and beyond.

Alex Hannigan's mullet may be under his helmet but his riding is still all business in the front. 

Away from home, Landyachtz has remained supportive of important environmental initiatives as well, most notably including their One Board, One Tree campaign . With this initiative, the company funds the planting of one Canadian maple tree for every board they sell as a way to directly give back to the hands that feed the business. Under the notion that planting one tree can in turn provide enough wood for up to 60 skateboards, they have worked with a handful of different organizations that have been responsible for planting over 120 thousand trees so far.  

  Adam Yates leathered up and leading the pack. 

With one of the most storied pasts in longboarding, there’s no doubt that Landyachtz will continue to build on their established position in the industry with new product offerings and initiatives to help support the industry. As is typical, their new boards will go through a two year cycle that includes development and release of an original graphic, followed by a year of letting the boards out in the market and adding a graphic revision. Then, when the time is right, additions to the line will be made and the cycle will reset. With some of the most commercially successful boards of all time having been released under the Landyachtz umbrella, it’s anyone’s guess as to which of their upcoming releases will be the next to go down in the history books.

To check out some of the newest offerings from Landyachtz, check out the Mark McMorris Dinghy and the Dragon Red Dinghy in our shop while they last. 

All photos provided by Landyachtz & authorized to use by Nate Schumacher.

Stoked Ride Shop may earn a commission if you purchase a product through one of our links.

The opinions and views expressed in this work are solely those of the author and do not necessarily reflect the opinions or views of Stoked Ride Shop. The author makes no representations or warranties with respect to the accuracy or completeness of the contents of this work and specifically disclaims any implied warranties of merchantability or fitness for a particular purpose. The author shall not be liable for any damages, including, but not limited to, direct, indirect, incidental, punitive, special, consequential, or exemplary damages, even if Stoked Ride Shop has been advised of the possibility of such damages. Ride at your own risk and within your own limits.

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Behind the Brand: Prism Skate Co.

Meet the Midnight Longboarders Taking Over Downtown LA's Parking Garages

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2021 Hyundai Veloster N DCT 2.0L 4CYL - FWD - HEATED LEATHER SEA

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Clark Patrick

Asheville, North Carolina

Clark can skate anything, but 'can' is really not the best way to put it because every board or zone he skates he RIPS!!! Be it the longest board on the tight feature, or the shorted board on the longest run it's just as much of a ride for us to watch as it is for him to skate.

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2018 Primetime Emmy & James Beard Award Winner

Reviving classic Russian cuisine

Oct 19 2018.

Roads & Kingdoms talks to Russian chef Vladimir Mukhin of Moscow’s super-restaurant, White Rabbit.

Still in his mid-30’s, Vladimir Mukhin is already one of Russia’s best known chefs and the leading culinary light of the White Rabbit Group, which has 16 restaurants around the country. The most well-known of these, Moscow’s  White Rabbit , was named one of the 50 best restaurants in the world last year. Roads & Kingdoms’ Nathan Thornburgh talked to Mukhin in Moscow about being a fifth-generation chef, reviving classic Russian cuisine, and finding good product in the age of embargoes.

Nathan Thornburgh: Tell me about White Rabbit, what is the food? What are you trying to accomplish there?

Vladimir Mukhin: The White Rabbit is a big restaurant. We’re trying to revive Russian cuisine. I’m a fifth-generation chef, so I’m passionate about the food we create. During the Soviet Union period, we killed Russian food. Classic Russian recipes became too simplified. For example, usually you drink tea, but if you want to be, just to be creative, want to make the tea with milk, you can’t. It would be like stealing milk from the government. People went to jail.

When I was growing up, I remember my grandfather coming to the kitchen and crying because he couldn’t experiment with his food.

Thornburgh: Wow. I remember this famous photo session with Che Guevara which came up with some of his best pictures, maybe two incredible iconic portraits came from an entire roll of film, and the photographer went to him and showed him this roll of film and Che said, What the hell are you doing? You wasted all of these images. You took 30 pictures to get one? That’s the government’s film. It’s a similar mentality.   So you’re telling the story of a kind of cuisine that was lost on the Soviet history and now you’re playing with this idea of finding it again. What does your process look like? Do you get as many grandmothers as you can round up and just kind of shake recipes out of them? How were you doing this?

Mukhin: I just try to work with as many local farmers and producers as I can, so we can use as many Russian ingredients as we can.

Thornburgh: So this is a close relationship.

Mukhin: Yes. I traveled throughout Russia—not just the big cities, but also the villages to talk with older people.

Thornburgh: You know I think people don’t understand the vastness of Russia, and how big it’s collection of cultures and languages and cuisines is. What parts of the country influences your food?

Mukhin: I’m inspired by the whole country. It’s a big territory, and sometimes it feels like it’s too big. I try and use different techniques and ingredients from all over the country, which I think makes my menus distinct.

We have an a la carte menu with about 50 dishes of classical Russian food. Everything looks modern because I’m a young chef. But if you close your eyes and try these dishes, you’ll taste 100% classic Russian flavors.

I want to highlight all aspects of Russian cuisine. Before the Olympic Games in Sochi, we opened a restaurant there, not just to make money, but to expose people visiting for the Olympics to Russian food. That’s why we opened The Red Fox restaurant. It’s all about Russian ingredients.

Thornburgh: Sochi, at least when I’ve been there, is like a Miami Beach. It’s like a place to get pizza and sushi, and go to the nightclubs.

Mukhin: You been?

Thornburgh: Yeah.

Mukhin: It’s crazy.

Thornburgh: It’s a little crazy, but it’s interesting to bring in Red Fox and sort of say okay, because people are coming out, let’s bring Russia to Sochi.

Mukhin: It was incredible. We had thousands of visitors at the restaurant.  

Thornburgh: So you really looked internally for inspiration. Did working outside of Russia motivate you to focus on Russian cuisine?

Mukhin: Yes. I spent time working in Avignon, France. I worked with Christian Etienne, and he would make a special Russian meal once a year.  It was crazy.

Thornburgh: How was the food?

Mukhin: It was shit. I told him that I would cook real Russian food for him, and I did. I cooked borscht, blinis, and other classics. He liked it and said that once a year we should use my recipes, but with his influence. I agreed, and we went on to make amazing food. Eventually, I wanted to come back to my motherland. So I left and I started working on making White Rabbit a reality.

Thornburgh: When people go to White Rabbit, what are they going to find?

Mukhin: Someone once told me that there is a new Russian cuisine and an old Russian cuisine. I think Russian cuisine is going through an evolution. So I hope people will come and see evolution at White Rabbit.

Thornburgh: Great. Always good to end on an invite. Thank you.

Mukhin: Thank you so much.

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