denison yachts monaco

By Conor Feasey 02 Oct 2023

MONACO YACHT SHOW 2023

Denison Yachting on the European market

Bob denison and jeremy roche reflect on the firm’s european performance, current market trends and imminent challenges live at the monaco yacht show….

Following its expansion to Europe in April 2022, Denison Yachting’s President, Bob Denison and Jeremy Roache, Denison Europe’s Director, announced that the firm has secured 13 yacht sales, totalling around €70m. With 21 current listings valued at €90m, the two industry veterans discuss the new division's results, goals, challenges, industry trends and the differences between the American and European markets at the Monaco Yacht Show 2023.

“Our results reflect the success we have enjoyed in our short time in Europe. Of course, there have been some challenges, with most companies moving to the US market having been readily established in Europe and we have done it the other way around. But this has offered us a unique perspective,” says Denison. “The great results are mainly down to Jeremey Roche who is leading the charge with his scrappy entrepaneur attitude, and Ben Farnborough, Denison Yachting’s Chief Operating Officer, whose vision was to expand into the European Market from the US.”

According to Dension, one of the key differences he has noticed between European and American buyers is the sales cycle. “Buyers in the US tend to be far quicker and faster acting when it comes to doing business. As a people, we seem to be more ready to sign on the dotted line,” he says. “Europeans are different. Buyers here are usually more patient and thoughtful when making a big decision and finalising a deal.” 

Whilst the firm’s European division hasn’t yet reached the same numbers as its US team, there has been significant progress in the region. “We are very, very excited about the prospects of Europe,” adds Denison. “We have just expanded our office, which is three times bigger than the original Monaco office with ten new members of staff, simply because we are experiencing increasing sales, more charters and rising interest in the company, as well as growing our inventory.” 

Notably, two of Denison Europe’s sales new build sales are a Princess Y85 delivered in July this year and a 50m Dynamiq which will be delivered in March 2025. “The 13 boats we have sold may not be that much when compared with the sales figures from our US counterparts, but considering we have started from scratch in a new market, we are incredibly pleased with our progress,” says Roche. “We had several opportunities to acquire other firms here in Europe, but we opted to start the office anew and grow a more organic client base and presence.” 

Roche continues to add that whilst people within superyachting recognise the Denison brand, the principal challenge the new branch faces is gaining the recognition in Europe it has in the US. “People in the industry and the US know that we have sold over 900 boats last year and thousands of yachts in the two years before that. So our team in the US are constantly getting enquiries, whilst we are really having to work on establishing our brand name amongst buyers in Europe.”

This year, the company has also made advancements on the charter side of the business, with charter management joining its offering as of January 2023. “We are trying to offer the full range of services that we have in the states in Europe too,” says Roche, adding that Denison holds eight charter yachts in its European fleet, the largest of which is the 51m Yildizlar yacht, Aresteas . “So now we provide sales, charter, charter management, and are looking to expand to yacht management too by the end of the year.” 

Looking back at the recent charter season, Roche admits that it did not meet his expectations, but he also says that it appears to have been reflected across the industry. However, his outlook for next year is more optimistic with multiple bookings and enquiries for 2024 already.

Denison highlights that whilst charter may have slumped slightly, he has seen a continued uptick in payments in cryptocurrency. The company has completed 14 sales and charter transactions through the digital tender, with the Floridan noting that the European market has only increased its cryptocurrency interests. 

“I expect that by the time Monaco comes around this year, that number will jump to around 25. That’s how much interest there has been,” says Dension. “Cryptocurrency is stabilising. Year to date, it is more or less a 5% increase or minus, so it is becoming less volatile and something we are really interested in.

Looking towards the future, Dension says he is approaching the next few months with cautious optimism in light of current market conditions. “The outlook for the next few months is uncertain for sure,” he says. “We, as an industry, are still struggling with the lack of inventory. Not just in terms of what the shipyards are building, but also boats that are privately listed. It is a real battle for yacht brokers at this moment in time.

Lack of inventory has become a prominent pain point within the industry, and it is likely to continue over the next few quarters. However, industry experts at the Monaco Yacht Show this year anticipate that this will begin to normalise next year. This means more yachts at shows, more boats for sale, and hopefully, more people buying them.

“You are still seeing boats at prices that the buying public doesn’t want so that definitely is a struggle that we have to deal with,” adds Denison. “However, long term we are bullish. More people are reaching the age of retirement, so there is a lot of money on the sidelines, and we foresee our industry being very comfortable for the next half-decade or so.”

You can find more data and information on brokers’ reviews and forecasts of the sales market in the latest edition of  The Superyacht Owners Report , featuring comments from Ben Farnborough of Dension Yachting and other leading brokers.

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2021 Monaco Yacht Show: The Complete Guide

Source: Denison Yachting

Everything You Need To Know Before Attending The Monaco Yacht Show.

Courtesy of Denison Yachting, By Marina Nazario – The  Monaco Yacht Show (MYS)  will return to the quays of Port Hercules and unveil another outstanding fleet of superyachts on display for purchase or charter by the leading names in the yachting industry. The annual show is presenting a new format for 2021 that will refocus the event on superyacht clients, for a less crowded and more exclusive experience. European builders such as  Benetti ,  Feadship ,  Lürssen ,  Oceanco , and  Sanlorenzo  are still confirmed to be in attendance.

Held at Monaco’s Port Hercules from September 22-25, 2021, MYS will feature more than 300 exhibitors, 60 superyachts, and 40 brand new launches, including boats leading the sail, motor, and explorer ranges.

Whether you’re in the market for a new superyacht, interested in an unforgettable yacht charter experience, or eager to get a glimpse of the latest onboard design trends, here’s your complete guide to the Monaco Yacht Show.

What To Expect [Safey Measures, Travel, Exhibitions]

In light of COVID-19, MYS and Informa Markets are working together to create a Covid-safe event. There is a list of  sanitary measures  in place to promote a safe event, including the presentation of a valid health pass at the show entrances, enhanced cleaning, hand sanitizing stations, and social distancing.  U.S. citizens traveling to Monaco  for the boat show must present proof of a negative Covid-19 test taken within 48 hours or proof of vaccination. 

Once you’re in Monaco, there are plenty of  luxury hotels  and  five-star restaurants  close to the boat show. Monaco Yacht Show also provides options for  arranging transportation , including a private jet, helicopter, shuttle boats, and chauffeur. When you’re settled in and ready to enjoy the event, expect to see and tour some of the biggest superyachts on display.

Show organizers are consistently looking for new ways to attract the next wave of yacht owners, specifically young clientele who have a penchant for high-tech and innovation. Perhaps that’s why the  tenders and toys exhibition  was a hit during previous years, and will return for its fourth installment in 2021. At this exhibit, you’ll find everything from jet packs and fly boards to amphibious vehicles and personal submarines.

New to the event this year is the  yacht design and innovation hub  where you can discuss your first yacht building project with the designer and attend live presentations. MYS organizers aim at enhancing the first-time superyacht experience of the new generation of customers who plan to build their future yacht.

The  Monaco Yacht Summit  is an annual event that offers detailed information about yachting to clients through a series of panel discussions led by experts in the yachting industry. Attendees have a chance to speak with selected specialists who can answer their questions about various aspects of yacht charter, purchase, operation, and ownership. The Monaco Yacht Summit is held on September 21, 2021 at the Monaco Yacht Club.

Top 3 Biggest Boats On Display At The Monaco Yacht Show

The Principality on the French Riviera has a reputation for showcasing the biggest, best, and most technologically advanced superyachts on the water. Among the 60 superyachts on display, about  37 are 2021 new deliveries  unveiled by their builders in Monaco. Here are the top 3 largest new models that will be on display:

VIVA, 94 Meter (308 Foot) Feadship 2021

VIVA ( previously Project 817 ) is announced as the largest new build of 2021. She incorporates a hybrid propulsion system to keep the environmental impact to a minimum. Painted in special pearl-white paint, the hull is designed, engineered, and built to be as efficient as possible and reduce the engine power required to move through the water. VIVA is capable of cruising up to 12 knots under green power.

Naval architecture:  Feadship De Voogt Naval Architects Exterior design:  Azure Yacht Design and Naval Architecture; Studio De Voogt Interior design:  Peter Marino

TATIANA, 80 Meter (262 Foot) Bilgin Yachts 2021

With a sleek and aggressive profile,  TATIANA  is the first release in a series of three 80 meter superyachts under construction at Bilgin Yachts. She boasts a bullet-shaped bow and sporty profile complete with a two-level beach club, two pools, several bars, and a cinema.

Naval architecture:  Unique Yacht Design Exterior design:  Unique Yacht Design Interior design:  H2 Yacht Design

POLARIS, 70 Meter (229 Foot) Rossinavi 2021

As the largest construction in its history, this Rossinavi ice explorer (aptly named  POLARIS ) can travel in the most extreme polar regions. She was developed with an emphasis on a yachting lifestyle, able to move from the warm waters of the Caribbean to the sub-zero conditions of Antarctica. POLARIS boasts a 6000 nautical mile range at 12 knots.

Naval architecture:  Arrabito Naval Architects Exterior design:  Team For Design — Enrico Gobbi Interior design:  Team For Design — Enrico Gobbi

Monaco Yacht Show Highlights:

Boat Show Schedule:

*Wednesday, September 22 is by invitation only.

Regarded as hosting the most premier collection of superyachts the world has to offer, the Monaco Yacht Show is back to showcase the industry’s renowned shipyards, award-winning designers, and luxury suppliers.

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