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Diamonds Are Forever: John Staluppi’s Luxury Yacht Marvel

In the world of superyachts, where opulence meets the open ocean, one vessel shines above the rest. “Diamonds Are Forever” is not just a yacht; it’s a symbol of unrivaled luxury and adventure. In this article, we delve into the captivating world of superyachts, with our spotlight firmly fixed on the resplendent “Diamonds Are Forever.” As we explore its unique allure, you’ll come to understand why this yacht has earned a place of prominence in the echelons of luxury yachting.

Diamonds Are Forever yacht owner biography

John Staluppi is a prominent figure in the luxury yachting and automotive industries. He is known for his successful career as a car dealership owner, entrepreneur, and yacht enthusiast. He was born in January 1947. Here is some information about John Staluppi:

Automotive Business

John Staluppi gained recognition as the owner and operator of a chain of automotive dealerships in the United States. His dealerships have been associated with various high-end car brands, including Honda, Toyota, Lexus, and Hyundai.

James Bond Connection

Staluppi is also known for his passion for James Bond films and cars. He has an extensive collection of James Bond memorabilia and has owned several cars featured in James Bond movies, including some of the iconic Bond cars.

Yacht Ownership

John Staluppi is well-known in the world of luxury yachts. He has owned and commissioned several superyachts, many of which have been named after James Bond films, including “Diamonds Are Forever,” “Quantum of Solace,” and “Skyfall.” These yachts are known for their opulence and have garnered attention in the yachting community.

Philanthropy

Staluppi is also involved in philanthropic endeavors, including supporting charities and organizations focused on children’s health and well-being.

Entrepreneurship

Throughout his career, John Staluppi has been recognized for his entrepreneurial spirit and his ability to build successful businesses in the automotive and luxury yachting sectors.

Diamonds Are Forever is a stunning superyacht owned by the renowned entrepreneur and yachting enthusiast, John Staluppi. This luxurious vessel, known for its opulent design and exceptional amenities, reflects Mr. Staluppi’s passion for the finer things in life. To experience more of his remarkable maritime ventures, take a glimpse into the opulence of Superyacht Lana and the grandeur of Superyacht Rising Sun , two other magnificent yachts that showcase the epitome of luxury on the high seas.

Overview of Diamonds Are Forever yacht

This magnificent superyacht is a true marvel of engineering and design. With a length of 200 feet and a beam of 40 feet, it offers ample space for opulent living and entertainment. The sleek, contemporary exterior design, adorned with reflective glass, creates an aesthetic that is both timeless and modern.

Luxurious Amenities

Onboard, guests are treated to an array of lavish amenities. Spacious cabins, each with panoramic sea views, ensure a restful stay. State-of-the-art technology controls everything from climate to entertainment. The yacht boasts extravagant leisure areas, including a cinema, a fully equipped gym, and a library.

Diamonds Are Forever yacht Technical Details

“Diamonds Are Forever” is powered by twin MTU 16V 4000 M90 engines, delivering a staggering 6,000 horsepower. This powerhouse allows the yacht to reach a maximum speed of 18 knots, ensuring swift and comfortable voyages. With a cruising range of 4,800 nautical miles, this vessel can whisk its fortunate passengers to the world’s most remote and breathtaking destinations.

Design and Architecture

The yacht’s architectural marvel lies not only in its exterior design but also in the meticulous attention to detail throughout its interior. Premium materials, including marble, onyx, and exotic woods, adorn the living spaces. The use of glass walls and an open layout enhances the sense of space and connection to the surrounding sea.

Cruising Destinations

“Diamonds Are Forever” offers a passport to paradise. From the turquoise waters of the Caribbean to the secluded bays of the Mediterranean, this yacht can take its passengers to the most exotic and exclusive destinations on the planet.

Notable Guests and Events

The decks of this iconic vessel have hosted an array of celebrities and exclusive events. From A-list movie stars to royalty, “Diamonds Are Forever” has been the backdrop for unforgettable moments in the world of luxury.

Diamonds Are Forever yacht interior photos

Crew and Service

A dedicated crew of 14 ensures that every guest experiences unparalleled service and attention. From personalized itineraries to discreet butlers, the crew is committed to making every moment onboard unforgettable.

Culinary Excellence aboard Diamonds Are Forever

The yacht boasts a gourmet dining experience prepared by a team of talented chefs. Multiple dining areas, including an alfresco option, offer a variety of culinary journeys. The bars on board serve up exquisite cocktails and fine wines, adding to the indulgence.

Safety and Sustainability

Safety is paramount on “Diamonds Are Forever.” Advanced safety measures, including state-of-the-art navigation systems and a highly trained crew, guarantee peace of mind. The yacht also champions sustainability, with eco-friendly initiatives such as waste reduction and energy-efficient systems.

Wellness and Spa Oasis onboard Diamonds Are Forever

For those seeking rejuvenation at sea, the wellness and spa facilities aboard offer a haven of relaxation. State-of-the-art fitness centers, indulgent spa treatments, and expansive sun decks provide guests with the opportunity to prioritize self-care while sailing the world’s oceans.

Thrills on the Water

Adrenaline enthusiasts will find their paradise with the yacht’s extensive collection of watersports equipment. From jet skiing to scuba diving and even heli-skiing in select locations, “Diamonds Are Forever” offers thrilling adventures at every turn.

In conclusion, “Diamonds Are Forever” stands as a testament to the epitome of luxury and adventure on the seas. Its combination of cutting-edge design, lavish amenities, and a commitment to service excellence makes it an unrivaled choice for those seeking a once-in-a-lifetime yachting experience.

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Diamonds Are Forever

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DIAMONDS ARE FOREVER yacht NOT for charter*

60m  /  196'10 | benetti | 2011.

Owner & Guests

Cabin Configuration

• Previous Yacht

Special Features:

• Beauty parlor
• Massage centre
• Touch and go Helipad
• 2 master suites with mesmerising panoramic views

The award winning 60m/196'10" motor yacht 'Diamonds Are Forever' was built by Benetti in Italy at their Livorno shipyard. Her interior is styled by British designer design house Evan K Marshall and she was completed in 2011. This luxury vessel's exterior design is the work of Benetti.

Guest Accommodation

Diamonds Are Forever has been designed to comfortably accommodate up to 12 guests in 6 suites comprising one VIP cabin. She is also capable of carrying up to 16 crew onboard to ensure a relaxed luxury yacht experience.

Onboard Comfort & Entertainment

Her features include an elevator, gym, deck jacuzzi, WiFi and air conditioning.

Range & Performance

Diamonds Are Forever is built with a steel hull and aluminium superstructure, with teak decks. Powered by twin diesel Caterpillar (3512B) 1,850hp engines running at 1600rpm, she comfortably cruises at 12 knots, reaches a maximum speed of 16 knots with a range of up to 4,800 nautical miles from her 115,912 litre fuel tanks at 12 knots. Diamonds Are Forever features at-anchor stabilizers providing exceptional comfort levels. Her water tanks store around 22,710 Litres of fresh water. She was built to Lloyds Register ✠A1 SSC Yacht Mono G6; LMC; ICLL classification society rules, and is MCA Compliant.

*Charter Diamonds Are Forever Motor Yacht

Motor yacht Diamonds Are Forever is currently not believed to be available for private Charter. To view similar yachts for charter , or contact your Yacht Charter Broker for information about renting a luxury charter yacht.

Diamonds Are Forever Yacht Owner, Captain or marketing company

'Yacht Charter Fleet' is a free information service, if your yacht is available for charter please contact us with details and photos and we will update our records.

Diamonds Are Forever Photos

Diamonds Are Forever Awards & Nominations

• The World Superyacht Awards 2012 Best Displacement Motor Yacht of 500GT to 1,299GT (approximately 50m – 59m) Finalist
• The ShowBoats Design Awards 2012 Interior Design Award: Displacement Motor Yachts 200′+ Finalist
• The International Yacht & Aviation Awards 2013 Power Yacht (over 60m) Winner
• Asia Boating Award 2012 Best Custom Built Yacht Finalist

This yacht is available for Corporate Yacht Charter and Events

NOTE to U.S. Customs & Border Protection

Specification

M/Y Diamonds Are Forever

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Diamonds are Forever // Benetti Yachts

Benetti fb253 61m, this is the official name of the project – but for his owner mr. john staluppi, an experienced yacht owner and fan of the inimitable james bond saga - is it diamonds are forever..

Diamonds are Forever concept and layout have been meticulously crafted around every owner requirements. Her elegant external lines are based on Benetti’s naval architecture and engineering producing a balanced combination of traditional design elements and modern innovative style solutions.

Onboard, customisation meets all yacht owner needs and desires, bringing Diamonds are Forever into a class of her own, with a brief to ensure a layout that offers maximum guest satisfaction in terms of space, services and comfort, in the light of making her an ultra successful charter yacht. The customisation of the project included the arrangement of the cabins, the location of the wheelhouse, the interior decor and the addition of a top deck above the flybridge to create a private panoramic deck 12m above sea level.

The spacious interior layout comprises two panoramic master suites and four guest staterooms, a guest elevator to all decks, a full beam sky lounge and vast open and shaded deck spaces. Of particular note is the additional top deck, located above the sun deck, which is also served by the central elevator. The aft part of the sun-deck also allows easy touch and go helicopter operations.

The accommodation for up to 12 guests in 6 cabins, is formed by 4 cabins located on the lower deck, a split level VIP suite come 2nd Owners suite at the front of the main deck and the master Owners suite forward on the upper deck, both with a 180° view sea view. The main deck level is complemented by a fitness room and a relaxation & beauty parlor, which can be open to all guests or sectioned off as part of the VIP/2nd owners’ suite.

The magnificent Owner’s suite, as with the rest of the yacht’s layout, has been well thought out for guest use, with the opulent hallway providing seclusion for each area comprising; private study, bathroom, separate toilets, walk-thru wardrobe and the plush main bedroom.

The completely custom design furnishings and interior decor are by Evan K. Marshall/Usonia V, a London-based interior specialist who has already designed several yacht interiors for Mr. and Mrs. Staluppi.

The sumptuous classic interior uses fine Italian marble, onyx, Madrona burl wood, gold leaf, mother of pearl and Marieux crystal, with great attention paid to every detail to achieve maximum visual impact.

Diamonds are Forever has a maximum speed of 16 knots and an oceanic range of 4,800 nautical miles at 12 knots.

Main Specifications of DIAMONDS ARE FOREVER

Sharing is caring - thank you, sea club 53 // alia yachts, amels 78m custom // espen oeino, crn my141 // 60m, bacchanal // benetti // 47m, atlas (91m) – elegant motor yacht by ferrari franchi, bénéteau oceanis yacht 62, arcadia 115 // hot lab, 56m extended explorer // valerio rivellini.

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Diamonds Are Forever is a stunning Bond-themed Yacht

By Adrian Prisca

Updated on August 31, 2017

This superb vessel reminds us of the James Bond series. Diamonds Are Forever is a part of the fabled action series, a name that suits this piece of exquisiteness really well. Named by Mr. John Staluppi, its current owner and a huge fan of James Bond, this 61 meter long (200 feet) superyacht was built last year.

Even though it may come as a surprise, this gorgeous looking superyacht is equipped with a state of the art elevator. Able to accommodate up to 12 charter guests in 6 cabins, of which 3 are double guest cabins, 1 is a single guest cabin, all 4 located on the lower deck, while the other 2 are full beam panoramic master staterooms, decked with walk-in closets and dressing areas, this marvelous sailing unit features 4 decks.

One of the grand master staterooms includes a private office, ensuring a perfect business atmosphere. Needless to say, the guests that reside inside the master staterooms benefit of superb 180 degrees views of the azure seas.

The entertainment side of the Diamonds Are Forever is no second to none compared to the living facilities. A sun deck can be found atop the boat, accompanied by a large Jacuzzi, various spaces where travelers can lounge in the shade and a full sky lounge. Furthermore, the Jacuzzi overlooks the dining area, located on a raised spot, and the wet bar, decked with TV and a marble top.

On the main deck though, the idea of entertainment comes set among different dimensions – it is equipped with a beauty parlor, sauna, and fitness room. An interesting side of this deck is that the access towards it can be bared for guests, transforming it into a VIP section where only the richest are allowed.

In terms of interior decorations and design, the Diamonds Are Forever has met the hands of Evan K. Marshall / Ursonia V. The interior-designs brand comes from London and has already meddled into a number of yacht interiors for Mrs. and Mr. Staluppi. As for this exemplar, the word “custom” is the most suitable.

Adorned with quality furnishings, onyx, silver and gold leaf, Madrona burlwood, exquisite Italian marble, Marieux crystal and mother of pearl, the insides of the yacht have been taken care of up to the smallest detail possible.

Perhaps luxury puts a lot of weight on vehicles and boats, but in this case it was countered by the potent engines that power the Diamonds Are Forever. It can cruise at speeds of 15 knots and reaches a top speed of 16 knots. If travelling at around 12 knots, the superyacht can boast with autonomy of up to 4,800 nautical miles.

It’s time to say it – the Diamonds Are Forever is currently available for charter, for price tags between $403,656 and $446,760 per week in the summer season. During the trip, guests will be taken throughout the Mediterranean Sea, with stopovers in Croatia, Turkey, Montenegro, France, Spain and Italy.

Winter charter will be even costlier, reaching between $483,164 and $550,800 per week. The experience will be dramatically better, as Diamonds Are Forever travels throughout the Caribbean and Bahamas during the season, stopping at renowned locations like Grenada, St. Barths, Antigua and Puerto Rico.

[Extravaganzi]

About Adrian Prisca

Founder of Luxatic and countless other projects, Adrian has shaped this website into a go-to source for discerning readers looking for the latest in luxury products and experiences. He has over 15 years of experience in creating, managing and publishing lifestyle content across numerous platforms and he’s considered a leading voice in the luxury industry. Learn more about Luxatic's Editorial Process .

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John Staluppi Yachts

Benetti signs 66 metre contract for John Staluppi

Benetti has announced that the highly experienced superyacht owner Mr. John Staluppi, has signed a contract for a 66 metre semi-displacement, full custom superyacht, project FB269.

Vincenzo Poerio – Benetti CEO reports: "We are delighted of John coming back, especially with such a request, we can define as a very exciting "new challenge". This relationship - with a so faithful client give us a responsibility even heavier than our usual. We are sure to meet once again with his desires. By the way is an unrivaled signal of Benetti's great commercial success - based on customer listening in addition to our working teams unmatchable capabilities to realize any kind of Owners' request"

The James Bond yacht flipper

John Staluppi, one of the nation's largest private car dealers, has owned 18 yachts over the course of his life. All of them were named after James Bond films.

Experienced Yachtsman

There was "Goldfinger," "Diamonds Are Forever," "GoldenEye," "Octopussy," "The World is Not Enough" and the latest, which is under construction, is the 237-foot "Skyfall."

John Staluppi - Philanthropist

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Superyacht Diamonds are Forever by Benetti takes to the water

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Written by Chelsea Smith

It was a glorious day at the Benetti shipyard in Viareggio, Italy, for the pre-launch of the quad deck 61m superyacht DIAMOND S ARE FOREVER , on schedule for her official launch to be available for charter from December 2011. The yacht was built under the hull number FB 253.

61m Benetti Superyacht Diamonds are Forever

Yacht DIAMOND S ARE FOREVER was sparkling in the early Autumn Italian sunshine, as she took to the water. The 61m superyacht features a signature Evan K Marshall interior. The design synergy created through the longstanding owner designer relationship has resulted in a superb layout and sophisticated styling focusing on a full service guest concept for the charter market.

Yacht DIAMOND S ARE FOREVER is able to accommodate up to 12 charter guests and boasts two panoramic master suites and four guest staterooms. Other special features of the mega yacht include a guest elevator to all decks, a full beam sky lounge and vast open and shaded deck spaces. Of particular note is the additional top deck, located above the sun deck, which forms a very private, panoramic deck which is also served by the central elevator. The aft part of DIAMOND S ARE FOREVERs’ sun-deck also allows easy touch and go helicopter operations.

Diamonds are Forever mounts twin CAT 3512C engines that are expected to propel her to a top speed of 16 knots. A range of just under 5,000 nautical miles cruising at 12 knots is possible thanks to her 120,000 LT capacity fuel tanks.

Specifications of the Superyacht Diamonds are Forever by Benetti Yachts

LOA : 61m / 200’

Builder/Year: Benetti/2011

Guests/Crew: 12/15

Please contact CharterWorld - the luxury yacht charter specialist - for more on superyacht news item "Superyacht Diamonds are Forever by Benetti takes to the water".

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Benetti Yachts pre-launch 61m charter yacht Diamonds Are Forever

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Diamonds Are Forever

Motor Yacht

Diamonds Are Forever is a custom motor yacht launched in 2011 by Benetti, in Italy.

Over one century of history, more than 350 boats built including three giga yachts of 100mt and longer, over 300,000 sq m (3.229.173 sq.ft) of production facilities. These facts and figures unambiguously demonstrate the momentum of Benetti’s growth and Clients’ unrestrained confidence in the brand.

Diamonds Are Forever measures 60.95 feet in length and has a beam of 10.60 feet. She has a gross tonnage of 1,100 tonnes. She has a deck material of teak.

Diamonds Are Forever has a steel hull with an aluminium superstructure.

Her interior design is by Evan K Marshall.

Diamonds Are Forever also features naval architecture by Benetti.

Performance and Capabilities

Diamonds Are Forever has a top speed of 16.00 knots and a cruising speed of 15.00 knots. She is powered by a twin screw propulsion system.

Diamonds Are Forever has a fuel capacity of 20,000 litres, and a water capacity of 5,200 litres.

Accommodation

Diamonds Are Forever accommodates up to 12 guests in 6 cabins. She also houses room for up to 15 crew members.

Other Specifications

Diamonds Are Forever is MCA compliant, her hull NB is FB253.

Diamonds Are Forever flies the flag of the Cayman Islands.

• Yacht Builder Benetti View profile
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• Interior Designer Evan K Marshall No profile available

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DIAMONDS ARE FOREVER

• Diamonds Are Forever

Experience the James Bond Lifestyle on this Gentleman's Yacht

VESSEL SPECIFICATIONS

Toys and tenders.

Satellite TV Waterskis Wakeboards On deck jacuzzi Gymnasium exercise equipment 24 foot Novurania with inboard drive and hydrojet propulsion 14 foot crew tender with outboard engine 2 paddleboards Stand Up Paddleboards Paddles SUP's SeaBobs Inflatable tubes Flatscreen TV's throughout BEST (Benetti Exclusive High Technology) entertainment system with video and audio on demand Satellite phone Internet with WiFi GSM phones 40 foot Deep Impact fishing tender with 3 Mercury 300 horsepower outboard engines

PRESENTING DIAMONDS ARE FOREVER

Benetti motor yacht DIAMONDS ARE FOREVER is a 61 meter quad deck superyacht. Her owner is John Staluppi. He names his yachts after James Bond movies.

JAMES BOND BOATS

The beautiful John Staluppi yacht DIAMONDS ARE FOREVER joins a list of luxury yacht charter vessels. For instance, motor yacht MOONRAKER and motoryacht OCTOPUSSY. Additionally, the highly popular James Bond superyacht CASINO ROYALE .

Built by Benetti Shipyards in Italy, motor yacht DIAMONDS ARE FOREVER features an Evan K Marshall interior. The yacht presents sophisticated styling. Her layout specifically created with a focus on a full-service guest concept. She is just for the charter market.  Most yachts only have one master suite. This megayacht features two panoramic master suites. additionally, four guest staterooms. A guest elevator traverses all decks.  There are social-gathering areas in the full-beam sky lounge. In addition, in the open and shaded decks.

Of special note is the additional top deck, located above the sun deck. This private, panoramic deck area uses the central elevator. Touch and go helicopter operations occur on the aft portion of the sun deck.

ADDITIONAL BENETTI CHARTER YACHTS

Similar yachts for hire include the 64 meter Benetti yacht SILVER ANGEL , the 62 meter Benetti yacht MINE GAMES , and the 61 meter Benetti poweryacht SWAN .

HOW TO BOOK YOUR YACHT CHARTER

In conclusion, book motor yacht DIAMONDS ARE FOREVER for your own private luxury yacht charter vacation today. Contact your yacht charter brokers at 1-800 Yacht Charters at 305-720-7245. If you prefer, complete our online inquiry form at https://www.1800yachtcharters.com/book-now/  .

We will be in touch with you right away to plan  The Superyacht Experience™  for you!

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• HISTORY & CULTURE

Are diamonds really ‘forever’?

Thanks to a modern marketing campaign, the not-really-rare gem became the iconic stone for eternal love.

When Gladys Babson Hannaford visited Florida State University in 1960, her lectures weren’t exactly part of the curriculum—and Hannaford, also known as the “Diamond Lady,” wasn’t your ordinary teacher. A diamond “expert” who gave hundreds of “educational” talks on the gems annually, Hannaford was actually employed by an ad agency with a simple, if ambitious, mission: Make American women want diamonds.

Diamonds aren’t rare, and their prices were set by at the time by the ad agency’s glittering client, global diamond conglomerate De Beers. Nor were diamond engagement rings a historic tradition in the U.S. Yet Hannaford preached that diamonds were precious gems with important emotional and historical resonance. “The enduring quality of a diamond is associated with an enduring love,” she told students, encouraging her female listeners to demand diamond rings from their future fiancés.

Hannaford’s lectures were just one facet of an ongoing, decades-long campaign to popularize diamond engagement rings. But the now-obligatory gifts were anything but traditional when De Beers began promoting the abundant commodity as a rare symbol of romance.

Royal love tokens

The Indian subcontinent and South America were the world’s primary sources of diamonds until the 19th century. But though the gems were long known in the ancient world, they only caught on in western Europe beginning in the 13th century. Diamond cutting came into its own during the Renaissance, when artisans used new tools to carve facets into the unpolished and rough stones, enhancing their sparkle and preparing them for use in magnificent jewelry.

These new faceted diamonds were breathtakingly beautiful. They were also rare, becoming symbols of wealth and luxury for the few who could afford them. One such jewel was part of history’s first recorded diamond engagement ring, given by Archduke Maximilian, future Holy Roman Emperor, to Mary of Burgundy in 1477. That year, one of the archduke’s advisors reportedly wrote to tell him to have “a ring set with a diamond and also a gold ring” ready for his betrothal to his aristocratic intended. Centuries later, mineralogist George Frederick Kunz saw the gift as evidence that there was already a vogue for diamond engagement rings among royals at the time.

But that fashion didn’t extend to ordinary Europeans, who exchanged everything from iron rings to clothing and livestock when they decided to marry. Meanwhile, royals like Queen Victoria continued exchanging valuable jewels for their betrothals. At her engagement in 1839, her intended, Prince Albert, gave her an engagement ring set with a jeweled snake, a popular symbol of eternal love at the time. The serpent was crafted from gold and large emerald, the queen’s birth stone, along with ruby eyes and a diamond mouth. (Victoria set a number of jewelry fashion fads during her lifetime, and is also credited with popularizing the white wedding dress .)

Discovering diamonds

In the 1860s, diamonds were discovered on the South African farm of Johannes and Diederik de Beer, two Dutch settlers who later sold the mine on their property to a British company. The mine that bore their name went on to be taken over by Cecil Rhodes, a British entrepreneur and notorious politician who began buying up newly discovered mines and eventually consolidated the region’s entire diamond industry. The conglomerate that resulted, De Beers, controlled virtually all the diamonds in the world by the early 20 th century.

But the discoveries presented a challenge for the industry: Thanks to the South African discoveries, the worldwide supply of diamonds had increased by orders of magnitude, and the company eventually owned up to 90 percent of the world’s diamonds. That put De Beers in the delicate position of somehow upholding the gems’ monetary value and their reputation as luxury items despite a glut of the gems, especially in the early 20 th century as the World Wars and Great Depression dramatically reduced demand in Europe.

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As a result, De Beers and its then-owner, Ernest Oppenheimer, set their sights on the United Stated as an untapped market. But diamond engagement rings were still anything but the norm in early 20 th -century America. With the creative minds of Philadelphia’s N.W. Ayer advertising agency, however, De Beers set out to convince Americans that diamonds were a necessary luxury—one that symbolized eternal love and justified a high price tag.

Diamonds are forever

Starting in the 1940s, the Ayers agency bombarded American consumers with images of diamonds and stories of their rarity and symbolism. Magazine advertisements showcased engaged socialites and their diamond engagement rings. The company lent diamonds to prominent Hollywood stars and showcased their jewelry and sent representatives like the Diamond Lady to American women’s clubs, social groups, and even high schools to highlight the gems and create the subliminal connection between diamonds and marriage.

Royals got in on the act, with Queen Elizabeth visiting the De Beers mines in South Africa in 1947, and accepting a glittering diamond necklace from the government of South Africa along with a six-carat diamond from De Beers. Elizabeth’s engagement ring—a gift from her fiancé, Prince Philip, was designed by her future husband. It, too, featured a glittering provenance—the diamonds Philip used in the ring had been gifted to his mother in the form of a diamond and aquamarine tiara once owned by Tsar Nicholas of Russia. The iconic (and well publicized) ring helped fuel the public’s hunger for diamonds, and reminded consumers that men could get in on the act, too. De Beers pursued the male angle, too, targeting men by turning diamonds into symbols of a man’s economic success and social standing—all represented by the rock on his intended bride’s finger.

The marketing campaign was so ubiquitous that it resulted in a slogan widely considered the most successful of all time. In 1948, Ayers copywriter Mary Frances Gerety—who never married in her lifetime—came up with the “A Diamond is Forever” tag, which is still used by De Beers and the diamond industry today. It isn’t just pithy, scholars note : The slogan “also [conveys] the idea that the ring should not be resold because of its sentimental value,” thereby encouraging the purchase of multiple diamonds in the case of multiple marriages.

De Beers’ goal was ambitious: to turn diamonds into a “psychological necessity” and make a diamond a must-have engagement item despite income, financial pressures, or cost. And it worked. According to the World Diamond Council, global jewelry sales are worth more than $72 billion a year, with the U.S. representing the world’s largest diamond market. Meanwhile, De Beers no longer controls the majority of the world’s diamonds thanks to new mine discoveries, competitive market forces, and the emergence of lab-grown diamonds.

A quick jaunt around Instagram reveals that the diamond engagement ring trend isn’t going anywhere any time soon. In fact, social media is now considered a primary driver of diamond sales, with a majority of newly engaged couples reporting they announce their engagement on social media. Despite a reported decline in the sale of engagement rings since the covid-19 pandemic, diamond retailers are counting on a turnaround. As the Diamond Lady said back in 1960, “Diamonds are the backbone of a jeweler’s business”—all thanks to some savvy marketing.

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Superyacht Diamonds Are Forever launches in spectacular fashion

Livorno, Italy, 26 November – serial superyacht owner John Staluppi is no stranger to superyacht launches, having built some 17 superyachts to date which include the current world record holder for the fastest superyacht – The World Is Not Enough . His latest yacht, the 61m Diamonds Are Forever , is a displacement yacht built by Benetti in Livorno, but while her top speed may signify a change of pace on the water, there was no let-up during her build.

Staluppi bought the yacht while she was part complete, and in just 18 months undertook a complete transformation of the original design which included shaving 0.3m off the keel to reduce her draught, adding an extra deck up top, reconfiguring the interior layout from the main deck up, adding a Schottel jet pump stern thruster, and moving the upper deck air ducting to create a giant upper saloon.

The launch ceremony, attended by John Staluppi and his wife Jeanette, yard management and workers, broker Peter Thompson from Ocean Independence, designer Evan K Marshall and, exclusively, Boat International, proved a spectacular occasion, with a live performance of the theme song to the film Diamonds Are Forever followed by an action sequence where Bond grappled with a balaclava’d bad guy while suspended halfway down the superstructure of the yacht.

The yacht is due to leave the yard in December and will launch straight into her first charter before the year is out.

‘We built the boat to offer charter guests something different to what they’re used to,’ John Staluppi told BI. ‘She has plenty of room, plenty of storage, plenty of space. It has been a real pleasure working with the team at Benetti.’

Look out for the full feature on the yacht in a future issue of Boat International, along with video features from the launch and interviews with the key players on the iPad version of the magazine.

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More From Forbes

Superyacht insider interview: arrow monaco owner and ceo yerin hobson.

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Arrow Monaco CEO Yerin Hobson

One of the many things I’ve learned after decades of writing about superyachts is…there’s always more to learn. And that’s why I’m so excited Arrow Monaco owner and CEO Yerin Hobson agreed to talk to me recently. Arrow Monaco is yacht and project management company with a team of 40 people (in offices in Monaco and Ft. Lauderdale) who are currently managing almost 20 new builds and five refits.

And since they handle everything from helping an owner find the right yacht designer down to the finest construction cost and detail, I’ve learned just how important they are in the superyacht industry even though they usually operate behind the scenes and below the radar. With roots in the practical skills needed for day-to-day large yacht operations at sea and on shore Yerin’s team can do “almost anything.” And as Yerin explains, when it comes to managing every aspect of superyacht design, construction, and operation, being able to have the technical know-how and experience to do “almost anything” comes in handy on a regular basis.

BS: I’ve been to plenty of shipyards. And I’ve visited lots of yacht design studios. But I never really understood how critical companies like Arrow Monaco are to the superyacht industry. Can you give me an example of how Arrow Monaco manages a new build?

YH: Absolutely. A good example is an 80 meter new build project we signed the day before the Monaco Yacht Show started in September last year. We were appointed at ground zero, so one of the first things we did was write the technical specification along with interior and exterior designer for the entire project.

Then we approached three different shipyards and selected one based on the price and the technical information that they came back with. After that, we entered a four-month R&D phase that includes all the technical documentation and to signing of the build contract. The importance is the detail. Writing the specification from the very start of the project helps us protect the client against future issues. And as of today, there has not been one single variation to contract or cost change on this project.

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BS: can you tell me a little bit about how you formed the relationship with a client that allows you to sort of have that ability to be so exacting right from the beginning?

YH: Trust is everything. For this specific client, I went to meet with him when he was chartering a large yacht in the Caribbean. When it comes to building trust, nothing compares with sitting across the table with the client, designers, and shipyard reps.

When the client understands that we really know what we are doing, and you have a team that has been doing this for a long time, it's key. Trust is everything because this relationship is for life. It's not just building the boat. It's then operating the boat. Dealing with refits. It's a lifelong relationship. They can also trust us became we are not brokers and have zero commissions.

BS: So, what happens after you successfully navigate a owner through a multi-year new build phase? They love the boat. Then what? What do you do next?

YH: The next phase actually starts as the management team gets involved on the operational side about two years prior to launch. We help the owner find the right captain and crew along with many other details. And then finally at six months out, the entire crew arrives for training and familiarization.

Naturally, if we have built the boat and know every detail, every change, every system, then logical that we’re the right people to manage the yacht. That way if we have a problem, we supervised most of the systems installation alongside the shipbuilder so we can give the owner all necessary information to find efficient solutions.

BS: You do way more than just new build management, right?

YH: It's broken down into five categories: operational management, crew management, financial management, technical management and safety and security management. The client should be able to see where every cent is being spent, and it should be managed by somebody. I say this because this is our business model is similar to a family office style of operating a yacht that’s 100% transparent. All our accounting, compliance and crew systems are online so our client’s always have the information they need in real time.

I guess the real success story of Arrow how we deal with people. We value our relationships. We respect the people we work with and we strive to keep everybody happy while always getting the job done and most of all, protecting our clients every step of the way.

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