lil yachty new album

With ‘Let’s Start Here,’ Lil Yachty Emerges as Music’s Boldest Creative Director

By Jeff Ihaza

Lil Yachty is rich. The 25-year-old musician posts TikToks featuring exotic Italian furniture, and goes vintage shopping with Drake. By the time he graduated high school, he’d already bought his mom a house. He caused a mild international incident with his viral hit “Poland,” a loosie released late last year in which he croons, with impossible sincerity, about bringing illegal pharmaceuticals into Poland. One couldn’t imagine a more charmed Gen Z existence. And yet, on “:(failure(:,” an early interlude from his left-turn of a new album, Let’s Start Here, he says that he’s “seen failure a few times/More recently than before, actually.”

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Maturation is a central theme of the album. You can hear the inspiration of Tame Impala ’s anxious midlife musing on “the ride-,” featuring rap experimentalist Teezo Touchdown. The song’s lush, psych-rock production makes for a fitting landscape. We’re bearing witness to a childhood’s end, as both howl into the void. There is, indeed, a lot of howling on the album. 

Oohs and ahhs stretch to the heavens with intention — like on standout “pRETTY,” which is already proving to be a hit on TikTok, and sounds like a slowed bedroom cut from the cult label Naked Music. Percussion rumbles gently over the staggering two-step, while a sensual, otherworldly warble breaks through the clouds like a ray of sunshine in spring. 

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You could call Let’s Start Here a rebuke of the notion that listeners have abandoned the full-length album. The record’s tight 57 minutes feel as cohesive a project as any artist has released in the streaming era. Yachty’s genuine adoration of his musical inspirations is like the Gen Z alchemy of Pinkpantheress, able to turn familiar source material into something entirely new. 

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“A wild pivot resulting in a pretty impressive psychedelic rock record”: Inspired by Pink Floyd, Lil Yachty’s Let’s Start Here is no dismissible Rap Side Of The Moon

Determination to pay tribute to his influences prove he’s a risk-taker with a thirst for growth – which is very prog

When this writer was growing up, the rap/hip-hop movement was an exciting proposition, telling stories from the streets enhanced by patching in sonic ideas from anywhere in music history – blues, classical, electronics, jazz, rock... a little like the pioneers of prog, huh?

But at some point the mainstream scene’s colour palette went monochrome with producer-performers seemingly happy enough if they created a beat and could spit some lyrics over it.

In the last decade a new generation of rapper-writer-performers has blossomed, including Georgia’s Miles Parks McCollum, aka Lil Yachty. Growing up with the sounds of Lenny Kravitz , Coldplay , John Coltrane and Radiohead , then inspired by Tame Impala ’s psych rock and pop, Yachty identified a watershed moment when he and his teenage peers “came in with colourful hair, dressing different and basically said, ‘Move out the way, old fucks. We on some other shit.’”

That other shit, for Yachty, would soon include getting deep into Pink Floyd ’s The Dark Side Of The Moon , which became a touchstone for his fifth album, Let’s Start Here , released in 2023. He’s said the title refers to beginning the second chapter in his career.

The Black Seminole seems to sum up the whole of The Dark Side Of The Moon in one piece

Going viral in 2015 with a style he called “bubblegum trap,” he expanded his skills to co-writing and production then started moving in bigger urban circles. But by 2022 he was eager to collaborate with indie heads Chairlift, Mac DeMarco and MGMT, and neo-soul artists Daniel Caesar and Unknown Mortal Orchestra to apply more craft, creating something “by myself, of myself... and be respected for it,” as he told Zane Lowe.

Compared to his previous work, Let’s Start Here was a wild pivot resulting in a pretty impressive psychedelic rock record. Across the album, Yachty raps a little and sings more – he’s not the greatest vocalist, but there’s an honesty and vulnerability here, under heavy tremolo effect.

Lead track The Black Seminole seems to sum up the whole of The Dark Side Of The Moon in one piece – cool Hammond chords, groovy distorted bass, dreamy Nick Mason drum patters and, by end, a stunning The Great Gig In The Sky -style vocal performance by Diana Gordon. The LP then dips into Weeknd-like electro pop, Thundercat funk, jazz poetry and Massive Attack drama before Reach The Sunshine ’s astral-cinematic finale.

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It’s the monochrome palette fed through a prism, then; and 26-year-old Yachty joins the like-minds of Solange, Frank Ocean, André 3000, Tyler, The Creator, Willow –and Kid Cudi, who released two Dark Side -influenced albums in 2009 and 2010 – as a risk-taker with a thirst for growth.

“I wanted to show the most love to The Dark Side Of The Moon without it being The Dark Side Of The Moon , ’cos I’m my own person,” Yachty said in 2023. Mission accomplished.

Jo is a journalist, podcaster, event host and music industry lecturer with 23 years in music magazines since joining Kerrang! as office manager in 1999. But before that Jo had 10 years as a London-based gig promoter and DJ, also working in various vintage record shops and for the UK arm of the Sub Pop label as a warehouse and press assistant. Jo's had tea with Robert Fripp, touched Ian Anderson's favourite flute (!), asked Suzi Quatro what one wears under a leather catsuit, and invented several ridiculous editorial ideas such as the regular celebrity cooking column for Prog , Supper's Ready. After being Deputy Editor for Prog for five years and Managing Editor of Classic Rock for three, Jo is now Associate Editor of Prog , where she's been since its inception in 2009, and a regular contributor to Classic Rock . She continues to spread the experimental and psychedelic music-based word amid unsuspecting students at BIMM Institute London, hoping to inspire the next gen of rock, metal, prog and indie creators and appreciators. 

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Let’s Start Here.

Quality Control / Motown

February 1, 2023

At a surprise listening event last Thursday,  Lil Yachty   introduced his new album  Let’s Start Here. , an unexpected pivot, with a few words every rap fan will find familiar: “I really wanted to be taken seriously as an artist, not just some SoundCloud rapper or some mumble rapper.” This is the speech rappers are obligated to give when it comes time for the drum loop to take a backseat to guitars, for the rapping to be muted in favor of singing, for the ad-libs to give it up to the background singers, and for a brigade of white producers with plaque-lined walls to be invited into the fold. 

Rap fans, including myself, don’t want to hear it, but the reality is that in large slices of music and pop culture, “rapper” is thrown around with salt on the tongue. Pop culture is powerfully influenced by hip-hop, that is until the rappers get too close and the hands reach for the pearls. If anything, the 25-year-old Yachty—as one of the few rappers of his generation able to walk through the front door anyway because of his typically Gushers-sweet sound and innocently youthful beaded braid look—might be the wrong messenger. 

What’s sour about Yachty’s statement isn’t the idea that he wants to be taken seriously as an artist, but the question of  who  he wants to be taken seriously by. When Yachty first got on, a certain corner of rap fandom saw his marble-mouthed enunciation and unwillingness to drool over hip-hop history as symbols of what was ruining the genre they claimed to love. A few artists more beholden to tradition did some finger-wagging— Pete Rock and  Joe Budden ,  Vic Mensa and  Anderson .Paak , subliminals from  Kendrick and  Cole —but that was years ago, and by now they’ve found new targets. These days, Yachty is respected just fine within rap. If he weren’t, his year-long rebirth in the Michigan rap scene, which resulted in the good-not-great  Michigan Boy Boat , would have been viewed solely as a cynical attempt to boost his rap bona fides. His immersion there felt earnest, though, like he was proving to himself that he could hang. 

The respect Yachty is chasing on  Let’s Start Here. feels institutional. It’s for the voting committees, for the suits; for  Questlove to shout him out as  the future , for Ebro to invite him  back on his radio show and say  My bad, you’re dope.  Never mind if you thought Lil Yachty was dope to start with: The goal of this album is to go beyond all expectations and rules for rappers.

And the big pivot is… a highly manicured and expensive blend of  Tame Impala -style psych-rock, A24 synth-pop, loungey R&B, and  Silk Sonic -esque funk, a sound so immediately appealing that it doesn’t feel experimental at all. In 2020, Yachty’s generational peers,  Lil Uzi Vert and  Playboi Carti , released  Eternal Atake and  Whole Lotta Red : albums that pushed forward pre-existing sounds to the point of inimitability, showcases not only for the artists’ raps but their conceptual visions. Yachty, meanwhile, is working within a template that is already well-defined and commercially successful. This is what the monologue was for? 

To Yachty’s credit, he gives the standout performance on a crowded project. It’s the same gift for versatility that’s made him a singular rapper: He bounces from style to style without losing his individuality. A less interesting artist would have been made anonymous by the polished sounds of producers like  Chairlift ’s Patrick Wimberly,  Unknown Mortal Orchestra ’s Jacob Portrait, and pop songwriters Justin and Jeremiah Raisen, or had their voice warped by writing credits that bring together  Mac DeMarco ,  Alex G , and, uh,  Tory Lanez . The production always leans more indulgent than thrilling, more scattershot than conceptual. But Yachty himself hangs onto the ideas he’s been struggling to articulate since 2017’s  Teenage Emotions : loneliness, heartbreak, overcoming failure. He’s still not a strong enough writer to nail them, and none of the professionals collecting checks in the credits seem to have been much help, but his immensely expressive vocals make up for it. 

Actually, for all the commotion about the genre jump on this project, the real draw is the ways in which Yachty uses Auto-Tune and other vocal effects as tools to unlock not just sounds but emotion. Building off the vocal wrinkle introduced on last year’s viral moment “ Poland ,” where he sounds like he’s cooing through a ceiling fan, the highlights on  Let’s Start Here. stretch his voice in unusual directions. The vocals in the background of his wistful hook on “pRETTy” sound like he’s trying to harmonize while getting a deep-tissue massage. His shrill melodies on “paint THE sky” could have grooved with  the Weeknd on  Dawn FM . The opening warble of “running out of time” is like Yachty’s imitation of  Bruno Mars imitating  James Brown , and the way he can’t quite restrain his screechiness enough to flawlessly copy it is what makes it original.

Too bad everything surrounding his unpredictable and adventurous vocal detours is so conventional. Instrumental moments that feel like they’re supposed to be weird and psychedelic—the hard rock guitar riff that coasts to a blissful finale in “the BLACK seminole.” or the slow build of “REACH THE SUNSHINE.”—come off like half-measures.  Diana Gordon ’s falsetto-led funk on “drive ME crazy!” reaches for a superhuman register, but other guest appearances, like  Fousheé ’s clipped lilts on “pRETTy” and  Daniel Caesar ’s faded howls on the outro, are forgettable. None of it is ever  bad : The synths on “sAy sOMETHINg” shimmer; the drawn-out intro and outro of “WE SAW THE SUN!” set the lost, trippy mood they’re supposed to; “THE zone~” blooms over and over again, underlined by  Justine Skye ’s sweet and unhurried melodies. It’s all so easy to digest, so pitch-perfect, so safe.  Let’s Start Here. clearly and badly wants to be hanging up on those dorm room walls with  Currents and  Blonde and  IGOR . It might just work, too. 

Instead, consider this album a reminder of how limitless rap can be. We’re so eager for the future of the genre to arrive that current sounds are viewed as restricting and lesser. But rap is everything you can imagine. I’m thinking about “Poland,” a song stranger than anything here: straight-up 1:23 of chaos, as inventive as it is fun. I took that track as seriously as anything I heard last year because it latches onto a simple rap melody and pushes it to the brink. Soon enough, another rapper will hear that and take it in another direction, then another will do the same. That’s how you really get to the future. 

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Lil Yachty on His Rock Album ‘Let’s Start Here,’ Rapping With J. Cole, and What’s Next

By Jem Aswad

Executive Editor, Music

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Nowhere in the rap star manual does it say that a guaranteed formula for success is to “make psychedelic rock album with almost no rapping.” Yet that is exactly what Lil Yachty did with “Let’s Start Here,” his fifth full album but first rock project, after years as a top rapper with hits like “One Night,” “Minnesota,” “Oprah’s Bank Account” and guest spots on Kyle’s smash “iSpy,” Dram’s “Broccoli,” Calvin Harris’ “Faking It” and others.

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Are these the first dates you’re playing behind this new album?

At the album listening session, people did not seem to know what to think.

No! I didn’t know what people would expect, but I knew they wouldn’t expect that. I’ll be honest with you, I’ve never been more confident with a body of work, so my chest was out. I didn’t think anyone would be like, “Oh, this sucks.” I genuinely felt like even if you didn’t like it, if you’re a music head, you’d have some kind of respect for the body of work itself, and for an artist to pivot and make something in such a complete, utter, opposite direction from what came before.

You said the people you played the album for included Drake, Kendrick Lamar and Tyler, the Creator — all of whom have made moves something like that in the past.

I’ll tell you, Tyler was a big reason for this album. He’ll call me at like eight o’clock in the morning — for no reason — and we’ll talk for hours. I was such a fan of [Tyler’s Grammy-winning 2019 album] “Igor,” his character and his way of creating a world — the color palettes, the videos, the billboards, the fonts. It’s all together. And I was like “How do you do that?” Because I was trying to figure out how to make a pop-funk-psychedelic-rock album cohesive, without it sounding like someone’s playlist. Then I started working on the visuals, and what I wanted to do was extremely expensive. To be quite honest, I don’t think my label believed in it enough to give me the budget that I truly needed for the visuals to bring this album to life, so I just made two videos.

Tyler and Drake both called me before my first show — I didn’t even tell them the show was happening but they both called me. That means something to me, because those people are my idols. I remember the day Kanye tweeted [Tyler’s 2011 single] “Yonkers,” I was in eighth grade. So them checking on me means a lot.

Is it a lonely feeling, sticking your neck out creatively like that?

Yeah, at first it was, but another thing Tyler taught me was not to be afraid of that. I was so scared before those first shows, like, “What if they don’t wanna hear it?” Tyler would always say, “Fuck it, make them feel you.”

Like, on the first show of this tour, I told the [sound crew], “Play psychedelic music before I go on, don’t play hip-hop” — but right before I went on they played a Playboi Carti song and I heard the crowd turning up and I was like, “Oh no, they’re gonna hate me!” And when I came out, I have in-ears [onstage monitors] and I have them set so you can’t really hear the crowd, it’s like dead silence. But I just kept going, and then my rap set comes and they go fucking crazy and that gives me confidence, and when I did the big rock outro on “Black Seminole,” they all started clapping. And for me it was the biggest “Oh, thank God,” because I couldn’t tell if they were fucking with it.

Is it exciting being in such a risky place creatively?

You were a teenager.

Exactly, But I still wanted respect, you know? I cared! My career was never solidified, I felt like folks were writing me off, so when I was making “Let’s Start Here,” I was at a point in my career where I did not have a hit rap record — it was like, “Man, this could really go left!” But I didn’t start thinking about that till I got deep into it. When I started, I was just like, “Man, I really love this stuff. Why don’t I hear anything like this now? No one makes psychedelic songs anymore.” I do psychedelics and I knew I wanted to make a psychedelic album. I love long songs, I love to just get deep into them — that’s why I love [Pink Floyd’s 1973 classic] “Dark Side of the Moon.”

I was on psychedelics when I first heard it and I would listen and just be like maaan. Like, bro, how can music make me feel like this? How can music make my brain just go to a new dimension? And how did you do that in 1973? I was like, can I do this? And obviously my answer was no. I mean, no offense, but how many rappers successfully made a rock album?

Almost none.

That’s what I’m saying. I think one of them was Kid Cudi’s rock album — I love it but a lot of people hated it. It’s not a full rock album, but it has a strong rock element to it.

Where did the rock influences come from, your parents?

My dad played a lot of Coldplay, a lot of Radiohead, John Mayer, Lenny Kravitz, a lot of John Coltrane, and I’m named after Miles Davis. My family loved James Brown, my dad loved Pharrell. He actually didn’t play Pink Floyd to me, but I’m glad I heard it as an adult.

I tried to make “Let’s Start Here” five years ago — “Lil Boat 2” was supposed to be “Let’s Start Here” with teenage emotions, but I was too young. I got too nervous to experiment on my rap record, and I didn’t have much experience or knowledge in alternative music. I met [“Let’s Start Again” collaborator] Jeremiah Raisan and tried again with the next album, but I chickened out and made another rap album. But when I had that conversation with Tyler, I was like “I’ve gotta do this, let me get that guy back.”

You had a hit with “Poland” — why isn’t it on the album?

That’s what I battled with, but at some point, you have to trust yourself. In the middle of making the album, “Poland” was a huge Internet hit and people were like, “You gotta put it on the album.” But I was like, it doesn’t fit! Just because it’s a hit record doesn’t mean it makes sense anywhere on this record. I was so focused on making my Black “Dark Side of the Moon.” And there is a small rap verse on the album, at the end of “Drive Me Crazy.”

You’ve said you recorded a hip-hop album after you finished “Let’s Start Here,” what’s it like?

What do you want to do next?

I get off tour around Christmas, and in January I’m starting a new album. I don’t know what it is yet, I don’t want to say “alternative.” I have rap album, but I just decided I’m gonna keep dropping songs [from it] until my next [non-rap] album is done.

Do you know who you want to work with on the next album?

So many people, obviously I want to do it on mostly with the band I made the record with, [writers/producers] Justin and Jeremiah Raisen, Jake Portrait and Patrick Wimberly. But I want to work with Donald Glover, I really want to work with Florence from Florence and the Machine. Sampha, Frank [Ocean], Buddy Ross, who worked with Frank. Chris Martin, Bon Iver, Solange, Mike Dean.

I’ve just been exploring, doing things that people wouldn’t expect. Even if I’m not the best at something, let’s just try, let’s explore, let’s create new things.

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