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The Ritz-Carlton Doha – 2 October 23

ROLLS-ROYCE ‘BOAT TAIL’

ROLLS-ROYCE ‘BOAT TAIL’

A COUNTERPOINT TO INDUSTRIALISED LUXURY

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“Today marks a seminal moment for the House of Rolls-Royce. We are proud to unveil Rolls-Royce Boat Tail to the world, and with it, the confirmation of coachbuilding as a permanent fixture within our future portfolio.

“Historically, coachbuilding had been an integral part of the Rolls-Royce story.  In the contemporary Rolls-Royce narrative, it has informed our guiding philosophy of Bespoke. But it is so much more.  Rolls-Royce Coachbuild is a return to the very roots of our brand.  It represents an opportunity for the select few to participate in the creation of utterly unique and truly personal commissions of future historical significance. 

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“Rolls-Royce has carefully listened to its closest clients, each of whom has expressed a desire to deepen their relationship with the brand by creating ambitious, personal statements of true luxury.  Rolls-Royce Boat Tail is not a concept created to be retrospectively sold. 

“Quite the contrary. Rolls-Royce believes in complete authenticity and Boat Tail is the culmination of a four-year collaboration with three of our most special clients.

“Rolls-Royce Coachbuild clients are intimately and personally involved at each step of the creative and engineering process. We work in harmony with the client to gain complete fluency in the nuances of their character and personality. We carefully translate these qualities into the elements with which they wish to imbue their commission.

“Only the House of Rolls-Royce can offer its Coachbuild clients the inimitable opportunity to commission a product of future historical significance, that is as fundamentally unique as they are – and then participate in every detail of its creation.

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“This is authentic luxury. This is contemporary patronage in its truest form. This is Rolls-Royce Coachbuild.”

Torsten Müller-Ötvös, Chief Executive, Rolls-Royce

“Rolls-Royce Boat Tail challenges the notion of what a motor car is and creates a new definition of what a motor car means. Boat Tail exists far beyond a mere means of transport. It is not just the method to reach a destination, but the destination itself. It is an ambition realised with a remarkable cohort of women and men who empowered the marque to create a concept of extraordinary scope.

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“Coachbuild provides freedom to move beyond the usual constraints. Normally, there is a natural ceiling to Rolls-Royce Bespoke by way of the canvas. At Rolls-Royce Coachbuild we break through that ceiling, embracing the freedom of expression afforded by coachbuilding to shape a concept directly with our commissioning patrons.

“With Boat Tail we have achieved this. We have created a trio of exceptional cars which, although they share a common body style, are each imbued with the unique, highly personal imprint of the commissioning patron, thereby telling differing stories. Boat Tail is unprecedented. Boat Tail is a distinct counterpoint to industrialised luxury.”

Alex Innes, Head of Rolls-Royce Coachbuild Design, Rolls-Royce

As a House of Luxury, Rolls-Royce imbues its products with meaning. A Rolls-Royce serves as a canvas onto which clients reflect their personal tastes, express ambitions and often, define legacies. The Bespoke treatment of a Rolls-Royce elegantly reflects its status as ‘the best car in the world’ while stylishly expressing the personality of its commissioning client.

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Ever increasingly, clients appreciate and enjoy the marque’s Bespoke capabilities and Rolls-Royce is called upon, by its clients, to integrate itself into their lives in meaningful ways. The brand and its clients have become progressively closer and the designers, engineers and craftspeople at the Home of Rolls-Royce, a Global Centre of Luxury Manufacturing Excellence, have developed a unique fluency in interpreting the lifestyles of these remarkable women and men. This evolution of mutual confidence has resulted in ever more ambitious commissions, reaching well beyond the scope of Bespoke competencies and capacity, into the rarefied realm of coachbuilding. To fulfil these extraordinary client commissions Rolls-Royce has reached a decision to return to one of the historical roots of the marque and to initiate a distinct department within the company, Rolls-Royce Coachbuild.

Coachbuilding is a highly distilled expression of Rolls-Royce Bespoke and is reserved for those who look to move beyond existing constraints. It is based on a true commission model and represents a collaborative exploration of meaningful luxury, design and culture between the marque and its commissioning client. The results become pivotal moments in time that create a future historical legacy, advancing designs which in turn define an era, extending influence far beyond the original intended purpose of a mere means of transportation.

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Rolls-Royce Coachbuild is contemporary patronage in its truest form.

The discipline inherent in Rolls-Royce’s approach to coachbuilding requires elite artistic skills that do not exist elsewhere in the automotive industry. Commissioning clients demand an object that is truly transformative; an object that makes a permanent statement and sets itself apart from anything that has gone before.

In response, the marque must interrogate and deeply understand two worlds. The first is the intimately personal context of the client – their individual life-space, how they celebrate, what and who they surround themselves with, and the experiences that have defined the very best moments in these exceptional people’s lives. The second is the broader cultural context in which a Coachbuild car will exist. Here the marque explores the cultural nuances of the client, movements in architecture, couture, colour palettes, artistic tastes – even hospitality.

THE DAWN OF A MOVEMENT

In 2017, the celebrated Rolls-Royce Sweptail defined the dawn of the contemporary coachbuilding movement. It created a definitive moment that raised the awareness of a new watermark in luxury and automotive possibility, illustrating a new realm of exploitation owing to its hand-built nature. This remarkable product, which was instantly proclaimed as one of the finest intercontinental tourers in history, represented a major recalibration of possibility, and confirmed that the legacy of Rolls-Royce will be defined in collaboration with its clients.

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Sweptail set a new waterline of potential and ignited a fascination among a rarefied cohort: collectors, patrons of the arts and commissioning clients of now-iconic architecture. A number of these women and men approached Rolls-Royce to discover if they too could collaborate on a unique commission, one that was even more profound – one that provided an elevated sense of curation. The marque agreed, signalling the genesis of a permanent contemporary Coachbuild department at the Home of Rolls-Royce.

Within this group, it emerged that three potential patrons shared a deep appreciation of contemporary nautical design. J-Class yachts were often referenced as points of inspiration, both for their purity of form and their requirement for hand craftsmanship at the highest level to will them into existence.

This client-led creative expression coincided with a long-held ambition of the design team at Rolls-Royce to create a contemporary expression of the Boat Tail typology, where coachbuilders would graft the hull forms of sailing boats onto the rolling chassis of a Rolls-Royce. When the idea of this design direction was proposed, the three patrons were unequivocal in their approval.  And all three shared a single demand: “ Show me something that I have never seen before .”

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In consultation with the clients concerned, an agreement was reached whereby three cars would share a common body, but each would then be individually, highly personalised, reflecting the confluence between vision, capability and ambition of the marque and each of the individual commissioning patrons.

Rolls-Royce Boat Tail was conceived.

THE TRANSFERENCE OF SOUL

The manual techniques of coachbuilding offer new realms of design opportunity. Once the preliminary design proposal is penned by hand, the discovery of the form is enabled with a full-sized sculpture in clay, allowing hand-crafted manipulation of the expansive surfaces to perfect its shape. Throughout this process, the clients were invited to envisage the scope of the collaboration and influence its direction. Cutting-edge engineering technologies within Rolls-Royce are fused with the artistic practice of coachbuilding to exploit new possibilities. The clay sculpture is digitally remastered, from which the buck, is created on to which aluminium sheets are hammer-formed by hand.

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Employing age-old individual hand skills and craft, a living canvas is created from metal –honing and optimising the aluminium body, creating a clarity of surface and continuation of line that is unable to be achieved by machine alone.

The process is akin to yacht building, easing the transference of soul into the creation. A process of hand refinement is repeated almost endlessly, without the pressure of time. Slowly, vast sheets of metal transform into the sculptural representation of Boat Tail.  A truly pure form is created: uninterrupted by panel breaks, dramatic in its curvature, monolithic in scale and formed from one seemingly endless surface.

A CELEBRATION OF SUCCESS

The first Rolls-Royce Boat Tail, unveiled today, is a curation of exceptional thoughts, concepts and items, which culminate to form the client’s perfect experience. The commissioning patrons, a globally successful couple who are highly proficient in the appointment of Rolls-Royces, truly personify connoisseurship.  Rolls-Royce Coachbuild Colour and Material Designer Sina Maria Eggl described their appreciation of luxury as, “An artform in itself”. Their proposition was purposefully self-indulgent.  Their desire was to create a response to a life of hard work, success achieved, and celebration required. Their Rolls-Royce Boat Tail should be joyful, a celebratory car to enjoy with their family.

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Together, with the marque’s designers, they embarked on an intellectual journey, founded on a long-standing and creative relationship with the brand.  Indeed, the clients’ fascination of the Boat Tail form was furthered by a motor car in their private collection; a 1932 Rolls-Royce Boat Tail, lovingly restored, by them, in time for their modern Boat Tail’s completion.

Rolls-Royce Boat Tail presents a wonderful new aesthetic for the marque, balancing previously unseen levels of sculpture with discrete, sometimes playful functionality.  The creation tells the romantic tale of Rolls-Royce’s history, echoing a Boat Tail design but not explicitly mimicking it, fusing an historical body type with a thoroughly contemporary design.

At nearly 5.9m long, its generosity of proportion and clarity of surface present a graceful and relaxed stance. The front profile is centred on a new treatment of Rolls-Royce’s iconic pantheon grille and lights. The grille becomes an integral part of the front end, not an applique; a freedom of design bestowed only upon models within the Coachbuild portfolio. This progressive treatment softens Rolls-Royce’s familiar formality while retaining the marque’s undeniable presence. A strong horizontal graphic with deep-set daytime running lights forms Boat Tail’s intense brow line and frames classical round headlamps, a design feature recalled from the design archives of Rolls-Royce.

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In profile, nautical references are very suggestive. The wrap-around windscreen recalls the visor on motor launches, while the gentle rearward lean of the A-pillar, the large, crisp volumes at the front and the tapered rear create a gesture that recalls a motor launch rising out of water under power. A progressive negative sculpture in the lower bodyside creates a lithe impression, while making an historical reference to the running boards of prominent heritage Rolls-Royce designs.

Viewed from dead rear, the body resolves in a gentle sharpening of the form. As with the front, a horizontal emphasis is established at the rear with wide, deep-set lamps – a break from the expected vertical Rolls-Royce lamp iconography.

Indeed, it is at the rear where the nautical references become more apparent. The aft deck, a modern interpretation of the wooden rear decks of historical Boat Tails, incorporates large swathes of wood.  Caleidolegno veneer is applied in a feat of Rolls-Royce engineering; the grey and black material which is typically housed in the interior, has been specially adapted to be used on the exterior, with no compromise to the aesthetic.

The open pore material features a linear wood grain which is visually elongated by brushed stainless steel pinstripe inlays, serving as an optical nod to the typical wooden construction of yachts – both old and new. The honed skills of Rolls-Royce’s wood specialists have manipulated and book-matched the grain so as to contract with the geometry of the car. The veneer treatment extends to the lower transom area resolving the taper and overall volume astern. This bold truncation is a subtle reference to the hull lines of classic Boat Tail bodies.

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From the rear, one perceives a strong graphical composition marked by further horizontal emphasis, accentuating Boat Tail’s great width.  Deep-set lamps establish a dramatically low reference point, evoking the dipped stern and proud bow of a motor launch under power and on plane.

An explicit architectural influence is discovered in Boat Tail’s unconventional fixed-canopy roof. Adding to the sculptural form, the sweeping roofline concludes in delicate structural elements that touch down on the rear, redolent of flying buttresses. Of course, if inclement weather is encountered while the roof is removed, a temporary tonneau is stowed for static transitory shelter.

A MUSE IN BLUE

The exterior of Rolls-Royce Boat Tail is swathed in a rich and complex tone of the client’s favourite colour – blue. The hue, with an overt nautical connotation, is subtle when in shadows but in sunlight, embedded metallic and crystal flakes bring a vibrant and energetic aura to the finish. To ensure the smoothest possible application when rendering the exterior, a finger was run over the definitive body line before the paint had fully dried to soften its edges. The wheels are finished in bright blue, highly polished and clear coated to add to Boat Tail’s celebratory character.

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A hand-painted, gradated bonnet, a first for Rolls-Royce, rises from a comparatively subdued deeper blue which cascades onto the grille, providing a progressive but informal aesthetic and a solidity of overall volume when viewed from the front.

The interior leather reflects the bonnet’s colour tone transition with the front seats swathed in the darker blue hue, recognising Boat Tail’s driver focused intent, while the rear seats are finished in the lighter tone. A soft metallic sheen is applied to the leather to accentuate its pairing with the painted exterior while detailed stitching and piping is applied in a more intense blue inspired by the hands of the car’s timepieces. A brilliant blue is also found woven at a 55 degree angle into the technical fibre elements to be seen on the lower bodywork, precisely orientated to emulate the spill of a water’s wake.

The fascia is distilled in its appearance, purposefully reduced to provide a modern aesthetic. This minimalist canvas accentuates the jewel like features of the completely unique BOVET 1822 timepieces specifically commissioned by the client for Boat Tail (see below). Collecting pens is another of the clients’ great passions. A particularly cherished Montblanc pen will reside in a discretely placed, hand-crafted, case of aluminium and leather, in Boat Tail’s glove box.

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The instrument panel dials are adorned with a decorative technique named Guilloché, more commonly perfected in the workshops of fine jewellers and watchmakers. An elegant, thin rimmed two-tone steering wheel then bears the colours of the commission.

The tactility of the open pore Caleidolegno is brought into the cabin.  Anthracite in colour, the veneer brings modern strength and depth to offset the softness of the light blue and metallic sheen. The wood is applied to the lower cabin and floor area, reminiscent of wooden hull forms, again, at 55 degrees, perfectly book matched on centre line providing a uniform appearance when viewed from either side.

A SENSE OF OCCASION

“ This car should mark a sense of occasion and serve that occasion like nothing else ”.

Such was the brief of Rolls-Royce Boat Tail’s commissioning patrons. In response and in reflection of their character, the rear deck inconspicuously houses a highly ambitious concept never seen before in the automotive world. At the press of a button, the deck opens in a sweeping butterfly gesture, to reveal an intricate and generous hosting suite. Its complex movement was inspired by cantilever concepts explored by renowned architect Santiago Calatrava.

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The hosting suite creates a celebratory focal point for a shared occasion and affords ample opportunity to reveal the individuality of the clients’ tastes and desires. It harbours an abundance of surprises executed to the highest quality. Expressed in a celebratory fashion, subverting the very notion of the motor car, the hosting suite surprises and delights all who come to experience it.

Hinged towards the centre line, the synchronised balletic opening movement reveals a treasure chest of moving parts that offer themselves to the host at a precise angle of 15 degrees. This subtle gesture of presentation reflects a genteel and quintessentially British expression of service.

The chest is appointed with the perfect accoutrements for a true Rolls-Royce al fresco dining experience; one side dedicated to aperitifs, the other, cuisine, complete with cutlery engraved with the name ‘Boat Tail’, made by Christofle in Paris.

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A double refrigerator has been developed to house the clients’ favourite vintages of Armand de Brignac champagne. Elegant cradles were created to stow the specific bottle size within the refrigerator, the surrounds are highly polished and colour matched to the bottle.

While champagne is a familiar trope in the luxury world, Boat Tail’s client had a particular affinity with fine wine. The husband of this couple recalled a story from his humble beginnings.  A great friend of his was a sommelier in his hometown and educated him in the taste profiles of various Grandes Marques de Champagne.  This became a life-long education that turned into one of the most informed collections of rare Grand Cru champagnes in the world.  The requirement for this knowledge and passion to be shared through the client’s Boat Tail was paramount – as was the need for this champagne to be rapid-cooled to precisely six degrees – the optimum serving temperature of the preferred vintage.

A classic design element of contemporary Rolls-Royce motor cars is the stowage of Rolls-Royce umbrellas in the doors, in anticipation of possible poor weather. In a delightful twist and to heighten the languid experience of Boat Tail, a unique parasol is housed beneath the rear centre line in anticipation of fine weather. A telescopic movement opens this beautiful and whimsical canopy inversely, ensuring effortless deployment.

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Cocktail tables, which elegantly rotate to mimic the offering of an attendant, open on either side of the hosting suite providing access to two highly contemporary minimalist stools, which are discretely stowed below.  Designed by Rolls-Royce and created by Italian furniture maker Promemoria, the slim-line interlocking stools are formed from the same technical fibre found on the exterior of the car. The interior blue Rolls-Royce leather provides the stools’ suitably comfortable seating materials.  

TIMELESS PASSION – A COLLABORATION WITH BOVET 1822

In a move that further demonstrates the clients’ visionary approach to contemporary patronage, two great luxury Houses with a common pursuit of perfection have been brought together at the clients’ behest. World-class craftspeople from the House of BOVET 1822, which was founded on the philosophy of ingenuity and engineering, were called upon to work hand-in-hand with Rolls-Royce’s own masters in their field.

The mechanically minded clients sought to break new ground in horology.  As esteemed and passionate collectors of both the Swiss-based House of BOVET and Rolls-Royce, their vision was to create exquisite, ground-breaking timepieces for their Boat Tail. In an act of tireless endeavour and genuine collaboration, the Houses have come together to re-imagine Rolls-Royce’s iconic centrepiece, the dashboard clock.

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The result is an accomplishment never before realised in either industry. Two fine reversable timepieces, one for the lady and one for the gentleman, have been designed to be worn on the wrist, or, placed front and centre within Boat Tail’s fascia as the motor car’s clock.

The two-sided timepieces required Rolls-Royce and BOVET 1822 to work side by side over the course of three years to develop a ground-up remastering of the Amadeo convertible system, the most complex undertaken to date. The result is a true reflection of BOVET’s mastery, allowing for the bespoke tourbillon timepieces’ inclusion in the motor car.

Pascal Raffy, owner, BOVET 1822, commented, “ I am so proud of the BOVET 1822 team, who worked in tandem with the elite design team at Rolls-Royce to produce something spectacular. These two pieces, and the mounting system, are completely unique and unlike anything we have ever done before .”

The story behind the creation of these remarkable works of art, and a detailed exploration of their mechanisms, together with information on the precious materials, unique micro-sculptures and the vast complexity of the watch carrier will be shared via a press release on 8 June, 2021 at 1pm BST.

AN ENGINEERING MARVEL

To fulfil the clients’ extraordinary ambitions, significant engineering challenges were overcome in the development of Rolls-Royce Boat Tail.  Indeed, 1813 completely new parts were created specifically for the cars.  Time, patience, dedication and passion were the project’s hallmarks.  To complete the preliminary engineering phase, prior to the commencement of production, a total of over 20 collective years were expended.

While designs were being finalised with the clients, the marque’s body-in-white, with its scalable aluminium spaceframe architecture, was completely reconfigured to support Boat Tail’s generous proportions, a process that took eight months in itself.  As ever, the 15-speaker Bespoke Rolls-Royce Audio System was intended from the motor car’s inception, but the spaceframe architecture was exploited differently.  Rolls-Royce’s existing product portfolio use a specially designed sill section of the architecture as the resonance chambers for the sound system’s bass speakers.  In Boat Tail, the entire floor structure is utilised, creating an exceptional audio experience for the client.

To support the complex requirements of the hosting suite to the rear of Boat Tail, a unique electronic treatment was required. Five electronic control units (ECUs) were created for the rear of the car alone – a process that required a completely redesigned, dedicated wiring harness, which was the product of nine months of intensive research and development. Only then was it possible for the aft deck lids to open to an appropriate 67-degree angle, incorporate a highly secure locking mechanism and integrate a total climate control system to the rear hosting suite to preserve any cuisine stowed on board.

Indeed, the inside temperature of the hosting suite was a specific consideration. Boat Tail was created in anticipation of fair weather, so measures needed to be taken to ensure that heat absorption did not adversely affect the contents of the suite, which could include food, liquids and of course champagne. To that end, two fans are mounted in the lower section of the hosting suite to dissipate heat.  To confirm this and to ensure that Boat Tail’s hosting suite will acquit itself in all climates, it has been rigorously and successfully tested to 80 degrees Celsius and -20 degrees Celsius.

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As Boat Tail is a fully homologated, road-legal motor car that was created to be driven, it was only fully released by the marque once it had undergone the same rigorous dynamic testing as all other Rolls-Royces, including high speed analysis to ensure the contents of the rear hosting suite are sufficiently fastened and therefore silent under power. Indeed, each client has stipulated that they wish to drive their Boat Tail immediately upon receipt.

Torsten Müller-Ötvös, concluded, “Boat Tail is the culmination of collaboration, ambition, endeavour, and time. It was born from a desire to celebrate success and create a lasting legacy. In its remarkable realisation, Rolls-Royce Boat Tail forges a pivotal moment in our marque’s history and in the contemporary luxury landscape.”

Park Hyatt Doha – 18 Jan 24

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Rolls-Royce's custom, yacht-inspired car is built for billionaire picnics — see the Boat Tail

  • Oops! Something went wrong. Please try again later. More content below

Rolls-Royce unveiled the Boat Tail, its latest super-luxurious, custom-built creation.

It easily cost its buyer several million dollars, but the actual price is unknown.

The Boat Tail's rear holds champagne, dishes, silverware, stools, and an umbrella.

Rolls-Royce unveiled its latest ultra-luxurious, custom-built car on Friday.

It's the second of just three Boat Tail models the British brand will create to buyer's specifications.

The first is rumored to have been commissioned by Jay-Z and Beyoncé.

Rolls-Royce won't comment on how much the Boat Tail's anonymous buyer paid for their car, but it's safe to assume the car is worth several million dollars at least.

As they say: If you have to ask, you probably can't afford it.

We do know a bit about who bought it, though. The buyer's family business grew out of his father's endeavors in the pearling industry.

Rolls-Royce scattered nods to that family history throughout the Boat Tail.

The hand-built car's design is "inspired by the racing yachts of the 20th century," Rolls-Royce said.

Its swept-back, wraparound windshield evokes the look of a motor boat's windscreen.

The carmaker used pearl shells from the buyer's private collection as inspiration for the Boat Tail's paint job.

Its front grille is machined from a single piece of aluminum, and its Spirit of Ecstasy emblem is made of rose gold.

Inside the Boat Tail, there's a clock made from mother of pearl supplied by the buyer.

The Boat Tail's rear section is its pièce de résistance.

Walnut veneer inlaid with rose-gold pinstripes gives it a nautical look, like a boat's deck.

Two panels open wide to reveal what Rolls-Royce calls a "hosting suite."

It has everything owners need for a seaside picnic or the most extravagant tailgate imaginable.

Little tables swing out on either side of the car, and folding stools are stowed below. A shading umbrella pops out from the center of the rear deck.

The right side of the picnic center is home to dishes and silverware.

The left side holds champagne flutes and wine — in a refrigerated compartment, of course.

All that’s missing is a driver to take you home after you’ve had a few too many. Surely the Boat Tail’s buyer can afford that too.

Read the original article on Business Insider

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Rolls-Royce Boat Tail

Rolls-Royce unveils £20M yacht-inspired car with an 'aft deck'

BOAT takes a closer look at the new motor yacht-inspired Boat Tail car by Rolls-Royce, which even features a 'rear deck' for picnics...

The automotive world might be surging towards electrification, but two of the world’s most revered car marques have stepped back in time to an era when what the owner wanted was what the owner got. Or, to put it another way - the old-fashioned art of coach building is back.

Bentley was first to announce the return of a coach-built service early last year when it pulled the wraps off the outrageous Bacalar, an open two-seater with a two-seat body by Mulliner, the oldest coachbuilding company in the world. Just 12 Bacalars will be made, each to the individual buyer’s specification and with price tags of around £1.5 million apiece – which sounded a lot, until Rolls-Royce announced its return to coachbuilding with a special that’s reputed to have cost an eye-watering £20 million.

The Boat Tail, one of three built to the individual specifications of each customer, measures almost 5.8 metres from stem to stern and was commissioned by a couple with a fondness for all things maritime – hence the tapered, wood-clad “aft deck” at the rear of the hand-beaten aluminium body that gives the car its name.

The design harks back to the 1930s when boat tails were relatively common and the majority of luxury motors left the factory as a rolling chassis for which buyers would find a separate coach builder to make the bodywork – a system that petered out during the 1950s thanks to the emergence of automated production lines and mass-produced vehicles. But with today’s billionaires looking to outdo one another, the demand for individualism has returned – even at Rolls-Royce, where almost all of the 3,750 cars completed in 2020 left the Goodwood works with personalised twists.

Coach-built cars, however, are made from the ground up – as demonstrated by the Boat Tail, which incorporates other nods to the nautical such as a low trailing edge designed to evoke the dipped stern of a motor launch, and a fixed-canopy roof that looks like a sort of automotive bimini.

It’s the car’s “deck” area that’s most impressive, however, because at the push of a button it opens to an angle of precisely 15 degrees to reveal a “hosting suite” comprising a  champagne fridge, a parasol, two cocktail tables and a pair of carbon-fibre stools produced by Italian furniture maker Promemoria and covered with the same leather used for the car’s interior.

And for a finishing interior touch, Rolls-Royce called upon the services of Swiss watch house Bovet 1822 to make two timepieces to grace the car’s fascia. The interchangeable watches have dials on either side to enable them to be reversed when worn on the wrist, and can also be popped off their straps and slotted into the car to serve as dashboard clocks. It makes the average superyacht seem almost pedestrian…

Engine 6.75l, twin-turbo V12 Power 563bhp Torque 860Nm @ 1,650rpm 0-100km/h circa 4.4 seconds Top speed 250km/h (limited) Price Approx. £20 million, dependent on individual specification

This feature is taken from the December 2021 issue of BOAT International. Get this magazine sent straight to your door, or subscribe and never miss an issue.  

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Rolls-Royce Boat Tail: latest version of world’s most expensive new car unveiled

The new arrival costs an estimated $30million — it is the second of three retro-inspired models that are entirely individual in all but name.

The Boat Tail looking suitably at home by Lake Como in Italy. All photos: Rolls-Royce

The Boat Tail looking suitably at home by Lake Como in Italy. All photos: Rolls-Royce

Simon Wilgress-Pipe author image

Rolls-Royce has unveiled its latest Boat Tail, the second in a trio of bespoke creations deemed the most expensive new cars this manufacturer — or any other — has ever created.

The first of the three was revealed to the world in 2021 , and, at the time, figures suggested an estimated price tag of between $25-28 million. Some reports indicate this latest Boat Tail to have hit the $30m mark.

The newest incarnation was revealed to the world for the first time at an event in Concorso d'Eleganza Villa d’Este, on the shores of Lake Como, Italy. And, it is no less genteel than its predecessor.

Decked out in a colour described as a blend of oyster and rose, which is designed to change subtly under different light conditions, Rolls-Royce refers to the car as “a masterwork of restraint, sophistication, elegance and attention to detail”.

The client, whose family has a background in the pearling industry, presented the design team with a selection of four shells, each chosen for their individual lustre, as inspiration for the distinctive hue.

The design of the car was inspired by the brand’s Phantom II Boattail from 1932, which itself took cues from early 20th-century racing yachts.

The most notable nod to this is the marine-style wood decking on the vehicle’s boot, which opens in a butterfly action when you feel like getting out the al fresco dining set (including stools and a parasol) that can be found in there.

Scroll through the gallery below to see images of the Rolls-Royce Boat Tail 2021

Rolls-Royce Boat Tail. Courtesy Rolls-Royce

It's estimated that the Rolls-Royce Boat Tail is around $25 million and $28m, making it the world's most expensive car. Courtesy Rolls-Royce

The various individual features came about following a collaboration over a number of years between the manufacturer and the client, making it entirely unique.

As per usual, the car has been crafted by hand, with the body panels created from single beaten sheets of aluminium. This includes what Rolls-Royce refers to as the pantheon grille as the front.

In keeping with the colour scheme, the Spirit of Ecstasy figurine has also been fashioned in a rose gold hue.

The manufacture of the third Boat Tail is currently underway, though it is unlikely to see the light of day before 2023.

Rolls-Royce Black Badge Ghost makes dark debut in Middle East — in pictures

The Rolls-Royce Black Badge Ghost has arrived in the Middle East. All photos: Rolls-Royce

The Rolls-Royce Black Badge Ghost has arrived in the Middle East. All photos: Rolls-Royce

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Spectre: Rolls-Royce’s first fully-electric car debuts in Doha

Alfardan Group President And CEO Omar Hussain Alfardan And Fahad Alfardan View The Interior Of Spectre.

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A new generation of yacht propulsion

In the harbour city of Ancona in the east of Italy, yacht-builder Ferretti Group is putting its Custom Line 106 yachts through their paces before handing them over to customers. Today, the first of these yachts to be powered by mtu Series 2000 units with IMO-3 approval is being tested on the water.

What’s particularly special about this yacht is the 16-cylinder engine equipped with integrated Selective Catalytic Reduction (SCR). Designed to substantially reduce nitrogen oxide emissions, it will allow yacht owners to enter emission-controlled areas (ECA zones) such as the coastal waters of Canada and the USA, as well as the Caribbean and the North and Baltic seas, without compromising the comfort and style customers expect. The yacht can reach a top speed of 26 knots (about 48 kilometres) per hour and boasts a luxury interior and exterior.

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Proving the power of an eco-friendly solution

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As part of the propulsion system’s rigorous testing process, engineers and measurement technicians from Ferretti Group Engineering Department and Rolls-Royce Power Systems observe how the yacht fares outside of laboratory conditions. The test crew onboard the yacht performs a series of manoeuvres while measurement technician Jan Leuthäußer from Rolls-Royce Power Systems watches the engine behaviour closely.

On the test stand, the mtu Series 2000 engines with IMO-3 approval performed just as well as previous IMO-2 units that didn’t have SCR. But at sea, technicians hope to confirm that the yacht’s turbochargers can handle the high exhaust gas backpressure caused not only by SCR but by the underwater exhausts typical of yachts. They’ll also be keeping an eye on the heat and noise levels produced by the SCR system.

“Of course, we're nervous,” admits Rüdiger Grau, technical lead on the development and testing of the mtu propulsion system at the Rolls-Royce Power Systems headquarters in Friedrichshafen. But relieved smiles from the Rolls-Royce test crew confirm that everything has gone to plan.

“In today's trials, the mtu 16V 2000 M97 unit showed us that it's every bit as powerful as its predecessor. And with SCR, a lot more eco-friendly,” comments Carsten Voigt, Project Manager at Rolls-Royce Power Systems.

The Custom Line Testing & Delivery Supervisor Captain and his crew are particularly impressed by the propulsion system's acoustic properties. With a well-insulated engine room, the engine’s noise and vibrations were hardly perceptible on deck. “It's so important for green engines to be able to offer our customers the carefree yachting experience they're used to,” he explained.

A hybridized future

Hybrid propulsion will also be part of the future scenario, with Rolls-Royce currently developing a fully integrated mtu hybrid solution delivering 1,432 kW per power train. The IMO-3-compliant system will comprise twin 12-cylinder mtu Series 2000 M97 diesel engines, electrical propulsion modules, gearbox, batteries, control and monitoring systems, further electronic components and an SCR system.

“Hybridizing propulsion is one possibility for making yachts greener. We're currently working on modular solution architectures in which hybrid systems will be combined with future technologies such as methanol engines, fuel cells and batteries – all with the aim of making yachts greener and more comfortable at the same time,” notes Tobias Kohl, Director Marine Engineering Applications at Rolls-Royce Power Systems.

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Owning a Rolls‑Royce is an effortless pleasure, made even simpler by the high standards of aftercare our authorised network of dealers offers. They will provide support and advice about any aspect of your motor car, and help you keep your investment in perfect condition.

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Rolls-Royce Service Inclusive is an unrivalled ownership package, seamlessly activated after the initial four years of ownership. Enjoy the reassurance of an additional two, three, or five years of effortless motoring.

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Rolls-Royce Motor Cars Ltd. is a separate legal entity from Rolls-Royce PLC and is a wholly-owned subsidiary of the BMW Group. Based at Goodwood near Chichester in West Sussex, it commenced business on 1st January 2003 as its new global production facility. Rolls-Royce Motor Cars manufactures and sells the worlds pinnacle super-luxury automobiles, including the Phantom, Ghost, Wraith, Dawn and Cullinan models. 

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First Drive: Does Rolls-Royce Spectre Live Up to the Hype?

The marque's first battery-powered car is the most anticipated and important release of 2023.

By Alex Martin

Rolls-Royce Spectre

“A Rolls-Royce first, an electric car second.” The message is drummed into me from the moment I arrive at Rolls-Royce Motor Cars HQ in Goodwood . They’re referring to a revolutionary new car, the Rolls-Royce Spectre, ahead of its media debut on UK roads.

It is the first electric car in the British coachbuilder’s 119-year history and the first ultra-luxury EV in the world. It will, for better or worse, set the benchmark for a luxury sector that has, thus far, promised a lot but delivered little in terms of electrification. Still, Rolls-Royce was keen to insist that this was business as usual.

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Rolls-Royce Spectre on the road

While it may seem like a quantum leap, in many respects an electric motor was a natural next step for a brand renowned for delivering smooth performance and effortless power. In fact, Charles Rolls once prophesied that the electric car would eventually overtake internal combustion.

Speaking in 1900, four years before co-founding Rolls-Royce with Henry Royce, he said: “The electric car is perfectly noiseless and clean. There is no smell or vibration, and they should become very useful when fixed charging stations can be arranged. But for now, I do not anticipate that they will be very serviceable – at least for many years to come.”

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The noiselessness and smoothness of the electric car was the inspiration behind the V12 that has been synonymous with Rolls-Royce since the 1930s. A Rolls-Royce owner should never have to do anything as vulgar as shifting gears, so Rolls-Royce engineers developed the V12 over decades to mimic a one-gear sensation, like a modern-day battery-powered car.

Rolls probably did not expect electrification to take quite as long as it has, but now Spectre has arrived, it is here to stay. The marque plans to offer a fully electric portfolio by 2030 (although don’t expect the already-near-three-ton Cullinan SUV to get its kWh on any time soon.)

Spectre grill

Nevertheless, Rolls-Royce needs its debut electric car to be not only good but very good. Not only is the Spectre setting the tone for the company’s entire future, but all those rare earth materials (in the 102 kWh battery, rather than your lavish interior choices) make it expensive, $420,000-as-standard expensive. Rolls-Royce customers aren’t short of expendable cash, but no one dislikes being undersold like the 0.1%.

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But the Rolls-Royce Spectre is good. It is very, very, very good. It could well be one of the greatest achievements in modern automotive history. Not only does the electric motor go more or less unnoticed, but it actually improves the Rolls-Royce experience. And it all comes back to that repetitive mantra that we began with: “A Rolls-Royce first, an electric car second.”

[See also: Rolls-Royce Reveals One-off Droptail, La Rose Noire]

The automotive industry has largely set electric cars apart from its core offering – adding hyper-minimalist interiors and shunning every button possible in favor of touchscreens. Rolls-Royce hasn’t done that. Instead, the car is virtually indistinguishable from the ones that came before it.

The Spectre has everything you’d expect from an ultra-luxury super coupe: shag pile carpets, beautiful interior details, chrome buttons, self-closing doors (the driver’s door closes with a slight press of the brake pedal), side-hugging seats, bespoke colors unavailable anywhere else (my Spectre was in a color called Morganite) and, obviously, a hidden umbrella in the door.

Rolls-Royce Spectre

Rolls-Royce already made the quietest cars on the road (at least for those on the inside), so the silent start and smooth pull away is nothing new. On the road, my elbows are instinctively drawn to the armrests, my hands drop to four and eight. There’s no need to rush in a Rolls-Royce, although with dual motors combining to provide 480 hp, if you find yourself in a hurry, the Spectre is more than capable of getting you where you need to be.

The interior is so quiet that Rolls-Royce sought its orchestra (every noise you hear in a Rolls-Royce is a real recorded noise) to produce the sound of its signature V12 when you accelerate. It’s novel and other car brands have done it ( mostly very badly) in their EVs. But here it’s organic and reassuring.

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The only thing that looks remotely EV is the electric driver dashboard, where the speedometer and range meter is now a digital display rather than dials. But even this has a touch of Rolls-Royce about it. Owners can choose the color of the digital dashboard as part of the customization process, but can’t change it manually in the car after construction. Whatever they choose is set forever. There is also a touchscreen infotainment system with Apple CarPlay and Android Auto.

Range dominates the conversation when it comes to EVs, but it is less relevant to Rolls-Royce customers than anyone else. When Rolls-Royce asked its owners if 300 miles would be enough for their EV, it was told in no uncertain terms that should they need to travel more than 300 miles in one go, they’d take the helicopter . Still, the Rolls-Royce Spectre provides 329 miles on a single charge – more than enough to get you to the heliport and back again.

Rolls-Royce umbrella

The Spectre is about as simple as a go-kart when it comes to driving. There are no modes to choose from, just drive, reverse and park. Whereas some carmakers baffle drivers with modes from Eco to Sport++, the Rolls-Royce is reassuringly simple. If you want to go, press the accelerator. If you want to go faster, press it harder.

The car’s 23-inch wheels absorb every pothole from Goodwood to Heckfield Place (our destination for the day) with elegance. There’s an overriding sense that the car doesn’t want you to know how many calculations it’s doing per second. It just wants to get on with being a great car.

[See also: The Luxury Cars Putting Wellness First]

Now in full production, Rolls-Royce delivered the first Spectres in Q4 of this year. Order one today, and you will be waiting until 2025. The Spectre has been hugely popular with 40% of orders coming from new customers, many of whom held out specifically for the first electric option.

While not exactly an eco-friendly option (the car weighs almost three tons and has more leather inside it than an Elvis Presley exhibition), it is a huge step forward for the industry as a whole. If Rolls-Royce can make the switch and produce a car that is better than its gas-guzzling equivalent, then there is no reason to expect any less from the rest.

Rolls-Royce Spectre

Rolls-Royce Spectre from $420,000, rolls-roycemotorcars.com

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Alex Martin

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Our Five Takeaways After Driving the 2024 Rolls-Royce Spectre

We got some decent seat time in it while blasting down the highway, carving curvy bends and even stuck in traffic hell..

Rolls-Royce Spectre Test Drive Review Photos Purple Luxury Quiet Still Comfort Driver Passenger Solid

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We get it, there’s a specific image when you’re in a Rolls-Royce . The brand has become synonymous for elegance, luxury, timelessness and heritage dating back to the early 1900s. And it’s not every day we get some serious seat time with one, but that’s exactly what happened with the new Spectre.

Announced back in 2022 and now making its way into owners’ hands, the Rolls-Royce Spectre is the brand’s all-new, all-electric two-door luxury coupé that’s a far departure from the huge, hulking V12s of its near and far past. Beyond its striking looks and overwhelming presence, the all-electric RR is not all-show-and-no-go. Quite the opposite in fact: the Spectre’s electric powertrain outputs the equivalent of 577 horsepower, 664 lb-ft of torque, and accomplishes 0-60 in 4.6 seconds. Technology behind its power combines with classic Rolls-Royce luxury elements and design features, thus merging its immense driving capabilities with the sort of elegance you’d expect from a luxury yacht, or a private jet perhaps.

Rolls-Royce Spectre Test Drive Review Photos Purple Luxury Quiet Still Comfort Driver Passenger Solid

“Silence”

Rolls-Royce Spectre Test Drive Review Photos Purple Luxury Quiet Still Comfort Driver Passenger Solid

“Comfort”

Rolls-Royce Spectre Test Drive Review Photos Purple Luxury Quiet Still Comfort Driver Passenger Solid

“Solid”

Rolls-Royce Spectre Test Drive Review Photos Purple Luxury Quiet Still Comfort Driver Passenger Solid

“Driver”

Rolls-Royce Spectre Test Drive Review Photos Purple Luxury Quiet Still Comfort Driver Passenger Solid

“Passenger”

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