burgess yachts asia

20th yacht deal by Burgess in Asia

Published 18 August 2021

The 52.3m (171.6ft) Amels LIND is 20th large yacht brokered by Burgess' Asia team since it started operating in 2015.

Last week Burgess announced the sale of LIND in an in-house deal with Mark Woodmansey and Eleonora Pitasso representing the seller. This brings the total of yachts brokered by Burgess in Asia to five in 2021, so far - already as many as sold throughout 2019, their last record year.

In addition to LIND, Burgess in Asia has closed on four other yachts for Asian clients since the beginning of this year including 44.2m (145ft) Feadship MOON SAND , 46.7m (153.2ft)  Heesen BOOK ENDS, 65.7m (215.6ft) Amels VENTUM MARIS and a 70m+ confidential deal. 

This reinforces Burgess' position as the undisputed leader in superyacht brokerage in Asia. Burgess currently represents several quality yachts for sale on behalf of Asia clients including 91.5m (300.1ft) Oceanco TRANQUILITY, 88.5m (290.4ft) Pride Mega Yachts ILLUSION PLUS , a 60m (197ft) Feadship, 43m (141.1ft) ISA AGORA III, 33.9m (111.2ft) Feadship MOON SAND TOO and Couach Yachts' HUMMINGBIRD 30.4m (99.6ft).

The 20 yacht sales brokered since 2015 comprise some of the largest transactions globally including 85m (279.9ft) Lurssen ARETI purchased in 2019 - another in-house Burgess deal, with the Asia team representing the buyer. The average size of these 20 yachts was an impressive 51m, and more than half of the yachts were build in Northern Europe.

'This is obviously a nice milestone for our Asia team,' Chairman Asia, Jean-Marc Poullet commented. 'It is rewarding passion, team spirit, expertise and hard work to give our clients the best possible advise on the market and get them the best possible deal, be they buyers or sellers.'

Head of Brokerage Asia, Mark Woodmansey added, 'While we have been very successful in the large yachts segment, we are equally excited to bring to our clients great opportunities in the 30-50m segment, including new build or very recent yachts which we source globally via Burgess' networks and shipyards relationships.'

While Burgess is the global industry leader, it did not have a full operation in Asia until 2015, when a first office was opened in Singapore. Burgess has been voted ‘Best International Brokerage Firm in Asia’ several times and nine of its team members are included in YachtStyle’s list of Asia’s 100 yachting leaders.

Burgess' 20-strong Asia team is spread over five offices (Hong Kong, Singapore, Tokyo, Phuket and Mumbai) and its Asia Desk in Monaco. Most of Burgess’ team members in the region are Asians who collectively can operate in most local languages, and six colleagues are native or fluent in Mandarin.

Besides yacht brokerage, Burgess offers charter and yacht management services to its Asian clients. In addition to advising clients, the Asia team’s second ‘mission’ is to promote and develop Asia’s fabulous cruising destinations and Phuket as a regional yachting hub.

Four of the five superyachts brokered by Burgess in Asia so far in 2021

VENTUM MARIS

To find out more about Burgess’  yachts for sale and  yachts for charter , please  contact a Burgess broker . Alternatively, get in touch with one of our offices directly:  London ,  Monaco ,  New York ,  Miami ,  Singapore or  all other locations .

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Burgess Builds Asia Dream Team of Superyacht Specialists

With Burgess honouring its 45th anniversary in 2020, its Asia team is celebrating its first five years and 12 superyacht transactions.

This year, Burgess is celebrating ‘45 Years of Progress’ since it was founded by Nigel Burgess in 1975, with the company’s 14 offices around the world set to honour the landmark with local events in their own markets.

Burgess Managing Partner Tim Wiltshire (far left) and Chairman Asia Jean-Marc Poullet (third left) with Burgess’ Asia team

Now with more than 220 full-time staff, the superyacht specialist has much to celebrate, describing itself as ‘the global leader in brokerage, charter, management and new build advisory for large yachts from 30m/100ft’.

Yet 2020 also marks a shorter-but-still-significant landmark for the company’s Asia operation, which is marking its fifth anniversary since it was founded by Jean-Marc Poullet in Singapore. It also has good reason to celebrate.

Since 2015, the Asia team have completed 12 brokerage transactions ranging in size from the 21.1m Azimut 70 Lady Renee to the 85m Lurssen Areti , and even including two deals for the 58.2m J’Ade , built by Ferretti Group’s CRN shipyard. Burgess represented the buyers in 10 of the 12 transactions.

Four Amels – the 55m Papa launched in 2019, 60m Event , 67.5m Infinite Shades and 68.5m Lady E ( Lady S before its 2018 purchase) – were also brokered, along with the 51m Codecasa Atlas , 49.1m Trinity Lohengrin , 35.4m Pershing 115 Carcharias and 30.4m Couach-built Hummingbird .

The 51m Codecasa Atlas (above) and 55m Amels Papa (below) were among 12 superyacht deals secured by Burgess’ Asia team in its first five years

Poullet, Burgess’ Chairman Asia, is pleased with his team’s achievements, which are setting the bar for international brokerage houses operating in the region and helped them win Best Asia-Based Brokerage Company (International) at the Christofle Yacht Style Awards in both 2018 and 2019.

“Globally and in Asia, we offer the full suite of superyacht services – brokerage, management, charter and new build advisory – and Burgess is market leader in each sector,” says Poullet, who has been based in Asia since 1993.

“Our 12 transactions in five years is certainly a record for Asia. It’s great to see that our operating model and team can build trust-based relationships and offer world-class brokerage advice to our customers.”

BUILDING THE DREAM TEAM

For all the impressive statistics, each company is about people and Poullet is proud of the team he has built, now numbering over 20 staff in Singapore, Phuket, Hong Kong, Tokyo and also Monaco, where there’s a dedicated Asia desk.

Poullet (left) with his first four Burgess staff, James Tsui, Hwee Tiah, Mark Woodmansey and Joe Yuen, all still with the Asia team

It has been a whirlwind five years for Poullet, who was a newcomer to the industry when he joined Burgess after retiring from McKinsey & Company. He has had a lifelong passion for yachting, starting as a child when he raced on his father’s sailing boat at weekends. He later chartered yachts and then started owning them, including his current 33m motor yacht, which he keeps in Phuket.

“After 25 years at McKinsey, I investigated the superyacht brokerage market as a ‘passion play’ option,” he says. “It quickly became clear that Burgess had all the ingredients I was looking for: global leadership, professionalism, teamwork and an opportunity to help build the Asia operation, so it was an easy choice.”

With Poullet on board, Burgess launched its Asia chapter with two key missions: providing world-class yachting services to its Asian and Asia-based customers; and developing and promoting the area’s exceptional cruising grounds as global yachting destinations.

Familiar with the region’s wealth hubs after decades at McKinsey, Poullet initially mapped out key markets for clients before recruiting staff, almost all of whom are still with him today.

Hwee Tiah with Poullet at the 2019 Christofle Yacht Style Awards in Phuket

Hong Kong-based Mark Woodmansey, now Head of Brokerage, Asia, and Singaporean Hwee Tiah (Head of Business Development, Asia) were Poullet’s first hires, in 2015. Joe Yuen (Chief Representative, Hong Kong and Macau) and James Tsui (Charter Manager & Broker) expanded the Hong Kong presence the following year. All are still with the company.

The 20-plus team also includes Burgess’ long-time Japan representative Lyu Kamikage, while last year the company expanded into Thailand in a partnership with Boat Lagoon Yachting, with Singapore-based Julian Chang also joining as a Senior Advisor, Asia.

“The priority markets are easy to identify, but finding the right people for our segment of the market in Asia less so,” Poullet says.

“As such we mainly focused on the latter to build a very experienced team primarily composed of Asian colleagues able to operate in the region’s diverse culture and languages. As well as English, our team can have detailed yachting discussions in Chinese – both Mandarin and Cantonese – Japanese, Thai and Indonesian.”

Burgess has partnered with Boat Lagoon Yachting in Thailand

In early 2018, Burgess announced the opening of a Shanghai office in partnership with IYAT and although the office has since closed, Fay Duan has remained with Burgess, working from the Monaco office as Charter Representative, China. In fact, six of the Asia team are native or fluent Mandarin speakers.

“There are still very few buyers or charterers of large yachts in mainland China,” Poullet says. “However, potential buyers often look at large yachts for their first yacht, which amplifies the need to provide comprehensive and customised advice. And as most of those discussions are in Mandarin, it requires yachting professionals able to speak the language.”

Burgess was involved in four of the top-10 international superyacht transactions in 2018 when it also had a standout year in Asia. Woodmansey, who has been in Asia since 2003, achieved a rare ‘hat-trick’ as the Brit helped three clients buy 50m-plus yachts including Lady S (now Lady E ), one of the year’s top-10 deals and which also chartered in Asia.

The Malaysian government appointed Burgess as the Central Agent for the sale of the 91.5m Equanimity in early 2019

Last year, Burgess was involved in one of most high-profile yacht transactions of recent times when it was appointed by the Malaysian government as the Central Agent for the sale of the 91.5m Equanimity . Seized by authorities following the 1MDB scandal, the 2014 Oceanco build was sold to Genting Malaysia in April 2019 and renamed Tranquility.

CHARTER AND CHALLENGES

As well as brokering deals for new and pre-owned superyachts, Burgess’ Asia team has built up a solid pedigree in charter, a two-pronged business focused on helping Asian and Asia-based clients to charter yachts, and also developing business for charter yachts in Asia.

Leveraging on Burgess’ global knowledge of yachts and destinations, the Asia team has organised charters across the world, from regional hot spots like Thailand, Indonesia and the Maldives to the likes of Italy, Croatia and Greece in Europe.

Its clients have chartered a wide range of yachts including the Feadships Eclipse (43m) and Blu 470 (49.8m), the 47m Indonesia-based Mutiara Laut , 51m Japan-built Northern Sun and 55m Amels Lili , up to the 73m Lurssen Titania and 74m CRN Cloud 9 .

Lady E’s impressive crew and range of toys made it a popular charter yacht in Asia

At the same time, the team has also helped Burgess’ leading charter yachts to explore Asia’s most beautiful cruising grounds, with Phuket and the Maldives proving the most popular destinations in the region.

Yachts that Burgess has chartered in Asia include the Amels builds Lady E , Papa and Deniki , several Heesens, the 60m CRN Ramble On Rose , 69m Saluzi and 73m Titania . It has been a solid start in the sector, but Poullet believes there’s room for growth, especially around Phuket.

“We plan to invest further into the development of the charter market in Asia, especially Phuket and the Andaman Sea. It is truly a world-class cruising destination and will certainly become the epicentre for large yachts in Asia. Our partnership with Boat Lagoon Yachting is a key factor in stepping up our initiatives in that regard,” says Poullet, who frequently cruises in the area with his family.

“We love Phuket’s cruising grounds and the diversity of anchorages and activities, ideal to entertain our two restless boys! We also like fresh Thai seafood and enjoy discovering local eateries.”

The 54m Talisman Maiton is among yachts Burgess has recently chartered in Asia

For all its high-profile transactions and charter business, Burgess’ Asia operation is facing increasing competition in the region. In recent years, many of the other leading international brokerage houses have expanded operations in Asia, frequently partnering with regional dealerships, as Burgess has in Thailand and Japan.

“The Asia market in general can only benefit from the added dynamism of healthy competition, so that is good,” Poullet says. “We had the ‘first mover’ advantage in Asia and were the first to establish partnerships with top dealerships, so we now enjoy a strong leadership position in Asia, mirroring Burgess’ leadership position globally.”

There have been other challenges. The local protests in Hong Kong affected business in Asia’s leading yachting market for the second half of 2019 and this year the coronavirus outbreak has slowed down activity in many key hubs.

“It has definitely affected sentiment as our customers’ interest in yachting matters is understandably lower, and it also affects the broader industry as events and shows are cancelled,” Poullet says.

“The jury is out on how this crisis will evolve and how severe the impact on our industry in Asia will be. There is little we can do about it and we can only play it by ear and adjust our work and business-development initiatives accordingly. Patience and resilience are key.”

Burgess is committed to developing charter activity in Thailand, established as one of Asia’s leading destinations for superyachts

Overall, though, Poullet is satisfied with Burgess’ progress in Asia in its first five years and believes that his team has the right balance of superyacht expertise and local knowledge to cater to its wide range of discerning clients. He believes there’s plenty of room for Burgess and the entire superyacht business to grow in the region.

“I’m happy with our progress, especially the quality and professionalism of our Asia team and the collaboration with Burgess colleagues and experts globally – truly ‘glocal’ teamwork. We now have strong foundations for further building our business and playing a key role in developing the market in Asia.

“In fact, 12 transactions [in five years] is still a small number for a continent like Asia and it illustrates that the market is still in its infancy. It will take many more years, perhaps decades, to reach its full potential.

“Asia is and will remain a challenging market requiring substantial investments aiming for long-term upside, not short-term gains.”

www.burgessyachts.com

• The original article appears in Yacht Style Issue 52 (click image below)
• Email for print subscription enquiries: [email protected]
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Yacht Style Issue 52: Asia’s Top Builders, Reviews & More

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Home » Burgess is celebrating our 5 years in Asia this year and here is the link to an article about our 5 years journey in Asia.

Burgess is celebrating our 5 years in Asia this year and here is the link to an article about our 5 years journey in Asia.

In April 2020, we celebrate five years of operations on the ground in Asia. Burgess now has offices, staff and partnerships in four Asian locations (Hong Kong, Singapore, Japan, Thailand) and an Asia desk in Monaco, combining a multilingual team of about 20 colleagues advising clients on all aspects of superyachting. With 12 superyachts transactions from 23 to 85m over the last five years and substantial charter and yacht management operations, Burgess is now the undisputed superyacht leader in Asia.

Yacht Style issue 52 covered the story of our first five years in Asia.

Burgess builds Asia dream team

As burgess honours its 45th anniversary in 2020, its asia team is celebrating its first five years and 12 superyacht transactions.

17 March 2020, by John Higginson

Burgess Managing Partner Tim Wiltshire (far left) and Chairman Asia Jean-Marc Poullet (third from left) with Burgess' Asia team  

This year, Burgess is celebrating 45 years of progress since it was founded by Nigel Burgess in 1975, with the company’s 14 offices around the world set to honour the landmark with local events in their own markets.

Now with more than 220 full-time staff, the superyacht specialist has much to celebrate, describing itself as ‘the global leader in brokerage, charter, management and new build advisory for large yachts from 30m (100ft).’

Yet 2020 is also a landmark for the company’s Asia operation, which is marking its fifth anniversary since it was founded by Jean-Marc Poullet in Singapore.

Since 2015, the Asia team has completed 12 brokerage transactions ranging in size from the 21.1m Azimut 70 LADY RENEE to the 85m Lurssen ARETI, and even including two deals for the 58.2m CRN J’ADE. Burgess represented the buyers in 10 of the 12 transactions.

ATLAS (above) and PAPA (below) were among 12 superyacht deals transacted by Burgess' Asia team in its first five years

Four Amels – the 55m PAPA launched in 2019, 60m EVENT, 67.5m INFINITE SHADES and 68.5m LADY E (LADY S before its 2018 purchase) – were also brokered, along with the 51m Codecasa ATLAS, 49.1m Trinity LOHENGRIN, 35.4m Pershing 115 CARCHARIAS and 30.4m Couach-built HUMMINGBIRD.

Poullet, Burgess’ Chairman Asia, is pleased with his team’s achievements, which are setting the bar for international brokerage houses operating in the region and helped them win Best Asia-Based Brokerage Company (International) at the Christofle Yacht Style Awards in both 2018 and 2019.

'Globally and in Asia, we offer the full suite of superyacht services – brokerage, management, charter and new build advisory – and Burgess is market leader in each sector,' says Poullet, who has been based in Asia since 1993.

'Our 12 transactions in five years is certainly a record for Asia. It’s great to see that our operating model and team can build trust-based relationships and offer world-class brokerage advice to our customers.'

Building the dream team

For all the impressive statistics, each company is about people and Poullet is proud of the team he has built, now numbering over 20 staff in Singapore, Phuket, Hong Kong, Tokyo and also Monaco, where there’s a dedicated Asia desk.

(L-R) Jean-Marc Poullet with his first four hires, all still with the company: James Tsui, Hwee Tiah, Mark Woodmansey and Joe Yuen

It has been a whirlwind five years for Poullet, who was a newcomer to the industry when he joined Burgess after retiring from McKinsey & Company. He has had a lifelong passion for yachting, starting as a child when he raced on his father’s sailing boat at weekends. He later chartered yachts and then started owning them, including his current 33m motor yacht, which he keeps in Phuket.

'After 25 years at McKinsey, I investigated the superyacht brokerage market as a passion play option,' he says. 'It quickly became clear that Burgess had all the ingredients I was looking for: global leadership, professionalism, teamwork and an opportunity to help build the Asia operation, so it was an easy choice.'

With Poullet on board, Burgess launched its Asia chapter with two key missions: to provide world-class yachting services to its Asian and Asia-based customers; and to develop and promote the area’s exceptional cruising grounds as global yachting destinations.

Familiar with the region’s wealth hubs after decades at McKinsey, Poullet initially mapped out key markets for clients before recruiting staff, almost all of whom are still with him today.

Burgess was awarded Best Asia-Based Brokerage Company (International) at the Christofle Yacht Style Awards in both 2018 and 2019

Hong Kong-based Mark Woodmansey, now Head of Brokerage, Asia, and Singaporean Hwee Tiah (Head of Business Development, Asia) were Poullet’s first hires, in 2015. Joe Yuen (Chief Representative, Hong Kong and Macau) and James Tsui (Charter Manager and Broker) expanded the Hong Kong presence the following year. All are still with the company.

The 20-plus team also includes Burgess’ long-time Japan representative Lyu Kamikage, while last year the company expanded into Thailand in a partnership with Boat Lagoon Yachting, with Singapore-based Julian Chang also joining as a Senior Advisor, Asia.

'The priority markets are easy to identify but finding the right people for our segment of the market in Asia less so,' Poullet says.

'As such we mainly focused on the latter to build a very experienced team primarily composed of Asian colleagues able to operate in the region’s diverse culture and languages. As well as English, our team can have detailed yachting discussions in Chinese – both Mandarin and Cantonese – Japanese, Thai and Indonesian.'

Jean-Marc Poullet with Vrit Yongsakul of Boat Lagoon Yachting, Burgess' partner in Thailand

'There are still very few buyers or charterers of large yachts in mainland China,' Poullet says. 'However, potential buyers often look at large yachts for their first yacht, which amplifies the need to provide comprehensive and customised advice. And as most of those discussions are in Mandarin, it requires yachting professionals able to speak the language.'

Burgess was involved in four of the top-10 international superyacht transactions in 2018 when it also had a standout year in Asia. Woodmansey, who has been in Asia since 2003, achieved a rare hat-trick as the Brit helped three clients buy 50m-plus yachts including LADY S (now LADY E), one of the year's top-10 deals and which also chartered in Asia.

Burgess was appointed by the Malaysian Government as Central Agent for the sale of the 91.5m Oceanco EQUANIMITY

Last year, Burgess was involved in one of most high-profile yacht transactions of recent times when it was appointed by the Malaysian government as the Central Agent for the sale of the 91.5m EQUANIMITY. Seized by authorities following the 1MDB scandal, the 2014 Oceanco build was sold to Genting Malaysia in April 2019 and renamed TRANQUILITY.

Charter and challenges

As well as brokering deals for new and pre-owned superyachts, Burgess’ Asia team has built a solid pedigree in charter, a two-pronged business focused on helping Asian and Asia-based clients to charter yachts, and also developing business for charter yachts in Asia.

Leveraging Burgess’ global knowledge of yachts and destinations, the Asia team has organised charters across the world, from regional hot spots like Thailand, Indonesia and the Maldives to the likes of Italy, Croatia and Greece in Europe.

Its clients have chartered a wide range of yachts including the Feadships ECLIPSE (43m) and BLU 470 (49.8m), the 47m Indonesia-based MUTIARA LAUT, 51m Japan-built NORTHERN SUN and 55m Amels LILI, up to the 73m Lurssen TITANIA and 74m CRN CLOUD 9 (now ODYSSEY II).

A highly professional crew and a great selection of watertoys made LADY E (above and below) a popular charter yacht in Asia

Yachts that Burgess has chartered in Asia include the Amels builds LADY E, PAPA and DENIKI, several Heesens, the 60m CRN RAMBLE ON ROSE, 69m SALUZI and 73m TITANIA. It has been a solid start in the sector, but Poullet believes there’s room for growth, especially around Phuket.

'We plan to invest further into the development of the charter market in Asia, especially Phuket and the Andaman Sea. It is truly a world-class cruising destination and will certainly become the epicentre for large yachts in Asia. Our partnership with Boat Lagoon Yachting is a key factor in stepping up our initiatives in that regard,' says Poullet, who frequently cruises in the area with his family.

'We love Phuket’s cruising grounds and the diversity of anchorages and activities, ideal to entertain our two restless boys! We also like fresh Thai seafood and enjoy discovering local eateries.'

TALISMAN MAITON has also chartered in Asia

Navigating the future

For all its high-profile transactions and charter business, Burgess’ Asia operation is facing increasing competition in the region. In recent years, many of the other leading international brokerage houses have expanded operations in Asia, frequently partnering with regional dealerships, as Burgess has in Thailand and Japan.

'The Asia market in general can only benefit from the added dynamism of healthy competition, so that is good,' Poullet says. 'We had the first mover advantage in Asia and were the first to establish partnerships with top dealerships, so we now enjoy a strong leadership position in Asia, mirroring Burgess’ leadership position globally.'

There have been other challenges. The local protests in Hong Kong affected business in Asia’s leading yachting market for the second half of 2019 and this year the coronavirus outbreak has slowed down activity in many key hubs.

'It has definitely affected sentiment as our customers’ interest in yachting matters is understandably lower, and it also affects the broader industry as events and shows are cancelled,' Poullet says.

'The jury is out on how this crisis will evolve and how severe the impact on our industry in Asia will be. There is little we can do about it and we can only play it by ear and adjust our work and business development initiatives accordingly. Patience and resilience are key.'

Burgess firmly believes in the potential of Thailand as an excellent charter destination and is committed to developing that

'I’m happy with our progress, especially the quality and professionalism of our Asia team and the collaboration with Burgess colleagues and experts globally – truly "glocal" teamwork. We now have strong foundations for further building our business and playing a key role in developing the market in Asia.

'In fact, 12 transactions [in five years] is still a small number for a continent like Asia and it illustrates that the market is still in its infancy. It will take many more years, perhaps decades, to reach its full potential.

'Asia is and will remain a challenging market requiring substantial investments aiming for long-term upside, not short-term gains.'

Burgess Managing Partner Tim Wiltshire (far left) and Chairman Asia Jean-Marc Poullet (third from left) with Burgess’ Asia team  

ATLAS (above) and PAPA (below) were among 12 superyacht deals transacted by Burgess’ Asia team in its first five years

‘Globally and in Asia, we offer the full suite of superyacht services – brokerage, management, charter and new build advisory – and Burgess is market leader in each sector,’ says Poullet, who has been based in Asia since 1993.

‘Our 12 transactions in five years is certainly a record for Asia. It’s great to see that our operating model and team can build trust-based relationships and offer world-class brokerage advice to our customers.’

It has been a whirlwind five years for Poullet, who was a newcomer to the industry when he joined Burgess after retiring from McKinsey & Company. He has had a lifelong passion for yachting, starting as a child when he raced on his father’s sailing boat at weekends. He later chartered yachts and then started owning them, including his current 33m motor yacht, which he keeps in Phuket.

‘After 25 years at McKinsey, I investigated the superyacht brokerage market as a passion play option,’ he says. ‘It quickly became clear that Burgess had all the ingredients I was looking for: global leadership, professionalism, teamwork and an opportunity to help build the Asia operation, so it was an easy choice.’

‘The priority markets are easy to identify but finding the right people for our segment of the market in Asia less so,’ Poullet says.

‘As such we mainly focused on the latter to build a very experienced team primarily composed of Asian colleagues able to operate in the region’s diverse culture and languages. As well as English, our team can have detailed yachting discussions in Chinese – both Mandarin and Cantonese – Japanese, Thai and Indonesian.’

Jean-Marc Poullet with Vrit Yongsakul of Boat Lagoon Yachting, Burgess’ partner in Thailand

In early 2018, Burgess announced the opening of a Shanghai office in partnership with IYAT and although the office has since closed, Fay Duan has remained with Burgess, working from the Monaco office as Charter Representative, China. In fact, six of the Asia team are native or fluent Mandarin speakers.

‘There are still very few buyers or charterers of large yachts in mainland China,’ Poullet says. ‘However, potential buyers often look at large yachts for their first yacht, which amplifies the need to provide comprehensive and customised advice. And as most of those discussions are in Mandarin, it requires yachting professionals able to speak the language.’

Burgess was involved in four of the top-10 international superyacht transactions in 2018 when it also had a standout year in Asia. Woodmansey, who has been in Asia since 2003, achieved a rare hat-trick as the Brit helped three clients buy 50m-plus yachts including LADY S (now LADY E), one of the year’s top-10 deals and which also chartered in Asia.

At the same time, the team has also helped Burgess’ leading charter yachts to explore Asia’s most beautiful cruising grounds, with Phuket and the Maldives proving the most popular destinations in the region.

‘We plan to invest further into the development of the charter market in Asia, especially Phuket and the Andaman Sea. It is truly a world-class cruising destination and will certainly become the epicentre for large yachts in Asia. Our partnership with Boat Lagoon Yachting is a key factor in stepping up our initiatives in that regard,’ says Poullet, who frequently cruises in the area with his family.

‘We love Phuket’s cruising grounds and the diversity of anchorages and activities, ideal to entertain our two restless boys! We also like fresh Thai seafood and enjoy discovering local eateries.’

‘The Asia market in general can only benefit from the added dynamism of healthy competition, so that is good,’ Poullet says. ‘We had the first mover advantage in Asia and were the first to establish partnerships with top dealerships, so we now enjoy a strong leadership position in Asia, mirroring Burgess’ leadership position globally.’

‘It has definitely affected sentiment as our customers’ interest in yachting matters is understandably lower, and it also affects the broader industry as events and shows are cancelled,’ Poullet says.

‘The jury is out on how this crisis will evolve and how severe the impact on our industry in Asia will be. There is little we can do about it and we can only play it by ear and adjust our work and business development initiatives accordingly. Patience and resilience are key.’

Overall, though, Poullet is satisfied with Burgess’ progress in Asia in its first five years and believes that his team has the right balance of superyacht expertise and local knowledge to cater to its wide range of discerning clients. He believes there’s plenty of room for Burgess and the entire superyacht business to grow in the region.

‘I’m happy with our progress, especially the quality and professionalism of our Asia team and the collaboration with Burgess colleagues and experts globally – truly “glocal” teamwork. We now have strong foundations for further building our business and playing a key role in developing the market in Asia.

‘In fact, 12 transactions [in five years] is still a small number for a continent like Asia and it illustrates that the market is still in its infancy. It will take many more years, perhaps decades, to reach its full potential.

‘Asia is and will remain a challenging market requiring substantial investments aiming for long-term upside, not short-term gains.’

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Burgess Partners with Starship Yachts in Asia

By Heather Collier

Burgess has announced a partnership agreement with luxury yacht dealer Starship Yachts, designed specifically to target the Hong Kong and Macau market.

Starship Yachts is the Ferretti dealer for Hong Kong and Macau, offering the full range of the Ferretti Group’s brands. Founded in 1994, Starship Yachts was the first dealership to sell yachts in Greater China, boasting an impressive track record of selling vessels above 30m.

Burgess first began its operations in Asia in 2015, establishing offices in Hong Kong, Mumbai, Phuket, Singapore and Tokyo. Since then, Burgess has transacted more than 31 yachts for superyacht clients in Asia, all of which are around 50m in length. 

Respected young professionals leading dealerships in key markets lies at the very heart of Burgess' Asia's strategy, an important part of Burgess' Client First and Teamwork values.

CEO and Owner, Edwin Ho, will act as the chief representative for Burgess in this region. Ho expressed his excitement for the deal, commenting: " We are delighted to partner with Burgess as they bring exceptional expertise and experience in the superyacht market globally, which we are excited to tap and bring to our clients interested in exploring the larger yachts segment ."

Jean-Marc Poullet, Chairman of Burgess in Asia, added: " Having been a pioneer of the Asia yachting industry and part of it for almost 30 years, Edwin is one of the most experienced and respected yachting professionals in Asia and we are delighted to welcome Starship Yachts and him to the Burgess family !"

Although the Asian market still remains in its infancy, there is still potential for immense growth. As economies in Asia continue to soar, it is imperative that the yachting industry recognises key cultural trends, particularly those driven by a younger generation of high-net-worth individuals.

"We are delighted to partner with Burgess as they bring exceptional expertise and experience in the superyacht market globally, which we are excited to tap and bring to our clients interested in exploring the larger yachts segment." Edwin Ho, CEO and Owner, Starship Yachts

"We are delighted to partner with Burgess as they bring exceptional expertise and experience in the superyacht market globally, which we are excited to tap and bring to our clients interested in exploring the larger yachts segment."

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By SuperyachtNews 19 Jan 2023

Burgess partners with Starship Yachts in Asia

Burgess and starship yachts have announced a partnership agreement for the hong kong and macau market….

Burgess and Starship Yachts have announced a partnership agreement for the Hong Kong and Macau market with Starship Yachts Owner/CEO Edwin Ho becoming Burgess’ Chief Representative for these markets.

The market for luxury yachts in Asia is a fascinating and potentially lucrative prospect. As the economies of countries such as China and Southeast Asia continue to soar, more and more individuals are finding themselves with disposable income to spend on frivolous luxuries.

The truth is, the market is still in its infancy in Asia. Yachting is not yet a mainstream pastime, but that does not mean there is not a huge potential for growth. The key for companies will be to tap into the cultural and societal changes that are driving this trend. The rise of the "new rich" in Asia presents a golden opportunity for the luxury yacht market, but it will require a delicate touch and a deep understanding of the market to truly capitalize on this potential.

Starship Yachts is the Ferretti dealer for HK and Macau, offering the full range of the Ferretti group’s brands. Established in 1994, it was the first dealership to sell yachts in Greater China and has a compelling track record of selling yachts above 30m/100ft. 

Burgess is the global leader in the brokerage, charter, management and new build advisory for large yachts (above 30m/100ft), and started its Asia operation in 2015, establishing offices in Hong Kong, Mumbai, Phuket, Singapore and Tokyo. Since then, Burgess transacted 31 yachts for Asia clients, averaging 50m/160ft in length.

An important part of Burgess’ Asia strategy is partnerships with leading dealerships in key markets. Other partners currently are Lyu Company (Lyu Kamikage) in Japan, Boat Lagoon Yachting (Vrit Yongsakul and Alister Brunskill) in Thailand/Singapore, and Marine Solutions (Anju and Gautama Dutta) in India. 

Burgess Chairman Asia Jean-Marc Poullet commented: "Having been a pioneer of the Asia yachting industry and part of it for almost 30 years, Edwin is one of the most experienced and respected yachting professionals in Asia and we are delighted to welcome Starship Yachts and him to the Burgess family!”

Starship CEO Edwin Ho added: “We are delighted to partner with Burgess as they bring exceptional expertise and experience in the superyacht market globally, which we are excited to tap and bring to our clients interested in exploring the larger yachts segment”.

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The Asia Team

Burgess’ Asia operation was formally launched in 2015 and now counts 5 offices: Hong Kong, Phuket, Tokyo, Singapore, Mumbai plus an ‘Asia Desk’ in Monaco. The Asia team members are working closely across the region’s offices and with Burgess’ top experts globally to provide Asian and Asia-based customers with world class expertise and advice on all aspects of the superyacht experience. Notably, the Asia team comprises very experienced Asian yachting professionals who are able to work with clients in their own language be it Mandarin, Cantonese, Japanese, Thai, Indonesian or Hindi and six of our Asia team members are either native or fluent Mandarin speakers. Burgess already enjoys the trust of many of Asia’s leading superyacht owners and our portfolio of Asia-owned yachts for sale and charter is unequalled.

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We’ve been perfecting our craft since 1975 and today we’re number one in every field of superyachting over 30m. The reason for that is the Burgess difference.

“I have found Burgess to be discreet, trustworthy and professional in all my dealings with them. I would highly recommend Burgess to other yacht owners.”

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The company was founded in 1975 by Nigel Burgess, a renowned solo ocean racer with an obsessive eye for detail and a passion for the sea. Nigel was a pioneer. He had to innovate and think originally to surpass the competition and drive his company to the top of a market that he helped to create. Nigel succeeded because he always put the client first.

Along with the urge to outperform and overdeliver, the trust and integrity that defined Nigel are embedded in the Burgess DNA and reach into every corner of our personalised client services. As a Burgess client, you always come first, whether that’s  charter ,  brokerage ,  yacht building ,  management or  finance . That’s the Burgess difference.

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Burgess started its operation in Asia in 2015 and now has offices in Hong Kong, Singapore, Thailand and Tokyo.

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Burgess Builds Asia Dream Team of Superyacht Specialists

• May 17, 2020

With Burgess honouring its 45th anniversary in 2020, its Asia team is celebrating its first five years and 12 superyacht transactions.

This year, Burgess is celebrating ‘45 Years of Progress’ since it was founded by Nigel Burgess in 1975, with the company’s 14 offices around the world set to honour the landmark with local events in their own markets.

Burgess Managing Partner Tim Wiltshire (far left) and Chairman Asia Jean-Marc Poullet (third left) with Burgess’ Asia team

Now with more than 220 full-time staff, the superyacht specialist has much to celebrate, describing itself as ‘the global leader in brokerage, charter, management and new build advisory for large yachts from 30m/100ft’.

Yet 2020 also marks a shorter-but-still-significant landmark for the company’s Asia operation, which is marking its fifth anniversary since it was founded by Jean-Marc Poullet in Singapore. It also has good reason to celebrate.

Since 2015, the Asia team have completed 12 brokerage transactions ranging in size from the 21.1m Azimut 70 Lady Renee to the 85m Lurssen Areti, and even including two deals for the 58.2m J’Ade, built by Ferretti Group’s CRN shipyard. Burgess represented the buyers in 10 of the 12 transactions.

Four Amels – the 55m Papa launched in 2019, 60m Event, 67.5m Infinite Shades and 68.5m Lady E (Lady S before its 2018 purchase) – were also brokered, along with the 51m Codecasa Atlas, 49.1m Trinity Lohengrin, 35.4m Pershing 115 Carcharias and 30.4m Couach-built Hummingbird.

The 51m Codecasa Atlas (above) and 55m Amels Papa (below) were among 12 superyacht deals secured by Burgess’ Asia team in its first five years

Poullet, Burgess’ Chairman Asia, is pleased with his team’s achievements, which are setting the bar for international brokerage houses operating in the region and helped them win Best Asia-Based Brokerage Company (International) at the Christofle Yacht Style Awards in both 2018 and 2019.

“Globally and in Asia, we offer the full suite of superyacht services – brokerage, management, charter and new build advisory – and Burgess is market leader in each sector,” says Poullet, who has been based in Asia since 1993.

“Our 12 transactions in five years is certainly a record for Asia. It’s great to see that our operating model and team can build trust-based relationships and offer world-class brokerage advice to our customers.”

BUILDING THE DREAM TEAM

For all the impressive statistics, each company is about people and Poullet is proud of the team he has built, now numbering over 20 staff in Singapore, Phuket, Hong Kong, Tokyo and also Monaco, where there’s a dedicated Asia desk.

Poullet (left) with his first four Burgess staff, James Tsui, Hwee Tiah, Mark Woodmansey and Joe Yuen, all still with the Asia team

It has been a whirlwind five years for Poullet, who was a newcomer to the industry when he joined Burgess after retiring from McKinsey & Company. He has had a lifelong passion for yachting, starting as a child when he raced on his father’s sailing boat at weekends. He later chartered yachts and then started owning them, including his current 33m motor yacht, which he keeps in Phuket.

“After 25 years at McKinsey, I investigated the superyacht brokerage market as a ‘passion play’ option,” he says. “It quickly became clear that Burgess had all the ingredients I was looking for: global leadership, professionalism, teamwork and an opportunity to help build the Asia operation, so it was an easy choice.”

With Poullet on board, Burgess launched its Asia chapter with two key missions: providing world-class yachting services to its Asian and Asia-based customers; and developing and promoting the area’s exceptional cruising grounds as global yachting destinations.

Familiar with the region’s wealth hubs after decades at McKinsey, Poullet initially mapped out key markets for clients before recruiting staff, almost all of whom are still with him today.

Hwee Tiah with Poullet at the 2019 Christofle Yacht Style Awards in Phuket

Hong Kong-based Mark Woodmansey, now Head of Brokerage, Asia, and Singaporean Hwee Tiah (Head of Business Development, Asia) were Poullet’s first hires, in 2015. Joe Yuen (Chief Representative, Hong Kong and Macau) and James Tsui (Charter Manager & Broker) expanded the Hong Kong presence the following year. All are still with the company.

The 20-plus team also includes Burgess’ long-time Japan representative Lyu Kamikage, while last year the company expanded into Thailand in a partnership with Boat Lagoon Yachting, with Singapore-based Julian Chang also joining as a Senior Advisor, Asia.

“The priority markets are easy to identify, but finding the right people for our segment of the market in Asia less so,” Poullet says.

“As such we mainly focused on the latter to build a very experienced team primarily composed of Asian colleagues able to operate in the region’s diverse culture and languages. As well as English, our team can have detailed yachting discussions in Chinese – both Mandarin and Cantonese – Japanese, Thai and Indonesian.”

Burgess has partnered with Boat Lagoon Yachting in Thailand

In early 2018, Burgess announced the opening of a Shanghai office in partnership with IYAT and although the office has since closed, Fay Duan has remained with Burgess, working from the Monaco office as Charter Representative, China. In fact, six of the Asia team are native or fluent Mandarin speakers.

“There are still very few buyers or charterers of large yachts in mainland China,” Poullet says. “However, potential buyers often look at large yachts for their first yacht, which amplifies the need to provide comprehensive and customised advice. And as most of those discussions are in Mandarin, it requires yachting professionals able to speak the language.”

The Malaysian government appointed Burgess as the Central Agent for the sale of the 91.5m Equanimity in early 2019

Last year, Burgess was involved in one of most high-profile yacht transactions of recent times when it was appointed by the Malaysian government as the Central Agent for the sale of the 91.5m Equanimity. Seized by authorities following the 1MDB scandal, the 2014 Oceanco build was sold to Genting Malaysia in April 2019 and renamed Tranquility.

CHARTER AND CHALLENGES

As well as brokering deals for new and pre-owned superyachts, Burgess’ Asia team has built up a solid pedigree in charter, a two-pronged business focused on helping Asian and Asia-based clients to charter yachts, and also developing business for charter yachts in Asia.

Leveraging on Burgess’ global knowledge of yachts and destinations, the Asia team has organised charters across the world, from regional hot spots like Thailand, Indonesia and the Maldives to the likes of Italy, Croatia and Greece in Europe.

Its clients have chartered a wide range of yachts including the Feadships Eclipse (43m) and Blu 470 (49.8m), the 47m Indonesia-based Mutiara Laut, 51m Japan-built Northern Sun and 55m Amels Lili, up to the 73m Lurssen Titania and 74m CRN Cloud 9.

Lady E’s impressive crew and range of toys made it a popular charter yacht in Asia

At the same time, the team has also helped Burgess’ leading charter yachts to explore Asia’s most beautiful cruising grounds, with Phuket and the Maldives proving the most popular destinations in the region.

“We plan to invest further into the development of the charter market in Asia, especially Phuket and the Andaman Sea. It is truly a world-class cruising destination and will certainly become the epicentre for large yachts in Asia. Our partnership with Boat Lagoon Yachting is a key factor in stepping up our initiatives in that regard,” says Poullet, who frequently cruises in the area with his family.

“We love Phuket’s cruising grounds and the diversity of anchorages and activities, ideal to entertain our two restless boys! We also like fresh Thai seafood and enjoy discovering local eateries.”

The 54m Talisman Maiton is among yachts Burgess has recently chartered in Asia

For all its high-profile transactions and charter business, Burgess’ Asia operation is facing increasing competition in the region. In recent years, many of the other leading international brokerage houses have expanded operations in Asia, frequently partnering with regional dealerships, as Burgess has in Thailand and Japan.

“The Asia market in general can only benefit from the added dynamism of healthy competition, so that is good,” Poullet says. “We had the ‘first mover’ advantage in Asia and were the first to establish partnerships with top dealerships, so we now enjoy a strong leadership position in Asia, mirroring Burgess’ leadership position globally.”

There have been other challenges. The local protests in Hong Kong affected business in Asia’s leading yachting market for the second half of 2019 and this year the coronavirus outbreak has slowed down activity in many key hubs.

“It has definitely affected sentiment as our customers’ interest in yachting matters is understandably lower, and it also affects the broader industry as events and shows are cancelled,” Poullet says.

“The jury is out on how this crisis will evolve and how severe the impact on our industry in Asia will be. There is little we can do about it and we can only play it by ear and adjust our work and business-development initiatives accordingly. Patience and resilience are key.”

Burgess is committed to developing charter activity in Thailand, established as one of Asia’s leading destinations for superyachts

Overall, though, Poullet is satisfied with Burgess’ progress in Asia in its first five years and believes that his team has the right balance of superyacht expertise and local knowledge to cater to its wide range of discerning clients. He believes there’s plenty of room for Burgess and the entire superyacht business to grow in the region.

“I’m happy with our progress, especially the quality and professionalism of our Asia team and the collaboration with Burgess colleagues and experts globally – truly ‘glocal’ teamwork. We now have strong foundations for further building our business and playing a key role in developing the market in Asia.

“In fact, 12 transactions [in five years] is still a small number for a continent like Asia and it illustrates that the market is still in its infancy. It will take many more years, perhaps decades, to reach its full potential.

“Asia is and will remain a challenging market requiring substantial investments aiming for long-term upside, not short-term gains.”

www.burgessyachts.com

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Ferretti Group announces its presence at Moscow Boat Show 2013

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Written by Zuzana Bednarova

The Ferretti Group, one of the world top companies specializing in the design, building and sale of motor yachts, with an amazing portfolio of eight of the most exclusive and prominent brands, is thrilled to announce its participation in the Moscow Boat Show 2013. From 12 to 17 March, two of the Group fleet’s most successful yachts will be presented as absolute premieres for the Russian market: motor yacht Ferretti 530, representing Ferretti Yachts , and the 27-foot Iseo superyacht tender by Riva .

Ferretti 530 Yacht to make her Russian premiere at Moscow Boat Show

This year’s Moscow Boat Show will also offer the Ferretti Group the opportunity to announce all yachting enthusiasts in Russia and Northern Eurasia a new important achievement in its international growth: the renewal of its exclusive dealership agreement for the Russian Federation with its partner Premium Yachts , one of the leading dealers operating in the boating sector in Russia , which will represent the Ferretti Yachts , Pershing , Itama , Bertram , Riva e Mochi Craft and Ferretti Custom Line brands.

The agreement – which was officially announced today during a press conference attended, among others, by Ferruccio Rossi (Ferretti Group’s CEO), Alexey Kurochkin (Premium Yachts’s President), and Stefano Campanelli (Sales Manager for the EMEA area for Ferretti Yachts, Pershing, Itama, Bertram, Riva, Mochi Craft and Ferretti Custom Line) – is part of Ferretti Group’s strategy for a further expansion on the European markets offering the best short/medium-term growth perspectives, also thanks to the financial soundness regained following the strategic partnership forged with the Weichai Group.

More specifically, the Russian boating market holds a great potential for the Ferretti Group’s development because of the rapid growth of average wealth among the population and an increasing interest for Made in Italy luxury goods, like Ferretti Group yachts.

Through the renewal of the agreement with Premium Yachts, the Group will further strengthen its highly selected distribution network – which currently includes approximately 60 dealers ensuring the best possible customer care in more than 80 countries worldwide – as well as its presence in the traditional EMEA ( Europe , Middle East , Africa ) area, one of the three macro-regions (besides the America and the Asia-Pacific) into which the Group’s sales structure is divided.

Moreover, in a medium/long-term perspective, the Ferretti Group is expecting an increasing interest on the Russian market not only for flying bridge yachts above 70’ in length, but also towards smaller crafts, both flybridge and open/coupé ones, which are particularly suitable for river cruising or pleasure boating in Russia’s large lakes. Consequently, the renewal of the dealership agreement with Premium Yachts also allows to look ahead at the future aiming to conquer new market segments where less competitors are currently present in terms of both products and geographic location.

The press conference, which was held today at the Lotte Hotel in Moscow, had also the objective of introducing attending journalists and yachting enthusiasts to the main new products launched by the Ferretti Group over the last few months, namely: motor yacht Ferretti 870 , Ferretti 690 yacht , and the project of the new flagship Ferretti 960 superyacht for the Ferretti Yachts brand; luxury yacht Pershing 82 ’ and superyacht Pershing 108’ New Edition for Pershing; Riva 63’ Virtus and the project of the new Riva flagship, 122’ Mythos yacht , as well as the entire range of the Itama, Bertram and Mochi Craft brands.

The yachts launched over the last few months by CRN – the Group’s brand specialising in the construction of steel and aluminium yachts between 40 and 90 metres – were also presented during the conference: the two superyachts: CRN superyacht Jade (60 metres long) and CRN mega yacht Chopi Chopi (80 metres long), the latter being one of the largest pleasure vessels ever built in Italy and the largest one ever built by the Ancona-based shipyard.

“The renewal of our dealership agreement with an important partner like Premium Yachts – which has worked on the Russian market for almost 10 years and can boast an outstanding product knowledge and an excellent local market penetration – and the presentation of the Group’s latest models are an integral part of our development strategy on the EMEA markets offering the best growth perspectives in the short-medium term,” stated Ferruccio Rossi, Ferretti Group’s CEO. “The Moscow Boat Show 2013, which has now reached its sixth edition, will extend over approximately 45,000 square metres this year and will be attended by more than 350 international boating companies. This Show represents an interesting business opportunity for us and an unmissable event in terms of visibility, since we are identifying a considerable growth potential in this area thanks to the timeless attractiveness of our products – true ambassadors of Made in Italy production all over the world”.

Please contact CharterWorld - the luxury yacht charter specialist - for more on superyacht news item "Ferretti Group announces its presence at Moscow Boat Show 2013".

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Ferretti Group

42M FERRETTI SUPERYACHT

SEVENTH SENSE

Ferretti Yachts and Riva to attend Moscow Boat Show 2013

Ferretti Group attending Genoa Boat Show 2013 with 11 yachts on display

Ferretti Group and Riva attending London Boat Show 2013

Ferretti Group attending Hong Kong Gold Coast Boat Show 2014

39m luxury yacht EVOLUTION for charter on Australia’s east coast

Charter Special on board 36m luxury yacht CALYPSO I from Italy to Greece

Croatian charter yacht LA PERLA offering 10% discount on exclusive vacations in the Adriatic

Charter a yacht during the Monaco Historic and F1 Grand Prix festivals and soak up the atmosphere from on deck

Westport announce the first hull of their 36m W117 range is nearing completion

Superyacht LAUNCHPAD previously Feadship 1010 delivered

65m Feadship superyacht PROMISE.D delivered

Discover our Top 10 brand new yachts available for charter worldwide this year

Florida charter yacht REAL SUMMERTIME offering 10% discount

Discover summer in New England aboard a luxury charter yacht: Escape to this beautiful northeast corner of the USA

Looking ahead to the 2024 MYBA Charter Show in Genoa

Last minute yacht charter deals in the Bahamas

49m sailing yacht ANIMA MARIS is offering discounted rates for the remaining summer weeks in Croatia